Essay on Problems with Standardized Testing - 946 Words

Problems with Standardized Testing â€Å"Where is the standardized test that can measure passion for learning, respect for others, and human empathy?† These are the words of Tom McKenna, a disgruntled high school teacher from Portland, Oregon. Like many other educators and students across the nation, Tom is tired of the system. The educational system today is composed of a series of standardized tests. Standardized tests are bad for many reasons. They cause teachers to limit their curriculum, put low-level income and minority students at a disadvantage, cause school districts to focus too heavily on raising test scores, and extract the passion for learning from students. In many cases teachers are encouraged to teach only†¦show more content†¦Everyone is evaluated by test scores. Principals are evaluated by the school board and teachers by the principals. Standardized tests are used more so today in the United States than ever before. These tests are used to see if young children are ready to begin school, to track progress throughout the school system, to diagnose learning disabilities, to promote or retain students from the next level, to gage competitiveness amongst other high school graduates, and many other things. There is a ripple effect of standardized tests as well. Since schools focus mainly on material that is covered on standardized tests, programs that do not appear on such tests get omitted from schools altogether. These programs include music, physical education, and the arts. These types of classes have proven to be extremely important in the developmental process of young minds. Caleb Rossiter, a statistician at American University in Washington D.C. complains, â€Å"They dont see what the effort to bring up the scores is doing to the curriculum. They dont see the dispiriting effect of scrapping art, music and physical education because they are not on the tests.† The types of students that are hurt most by standardized testing are minority students and low-level income students. When these students perform poorly on standardized tests, they are likely to be placed in slow classes. These types of classes focus almost exclusively on drill andShow MoreRelated Problems With Standardized Testing Essay1454 Words   |  6 PagesIn Standardized Testing and Its Victims, an article written for Education Week, Alfie Kohn states: Standardized testing has swelled and mutated, like a creature in one of those old horror movies, to the point that it now threatens to swallow our schools whole.... Our children are tested to an extent that is unprecedented in our history and unparalleled anywhere else in the world. While previous generations of American students have had to sit through tests, never have the tests been given so frequentlyRead MoreEssay about The Problems With Standardized Testing1797 Words   |  8 Pagesinformation about their academic achievement. Although educators and administrators claim that the mandatory ability testing programs being initiated in America’s public schools will hold students and teachers accountable for academic achievement, these programs are really causing more problems than they are solving. Mandated standardized testing is also known as â€Å"high-stakes testing†. When the tests are used to evaluate students and to hold educators accountable these tests are deemed to be â€Å"highRead MoreThe Limitations Of Standardized Testing Essay705 Words   |  3 PagesThe limitations of â€Å"standardized testing† as a rigid and narrow criterion for gauging the educational capabilities of students in public education. The criterion for standardized testing relies on narrow areas of knowledge that define a hierarchical imposition of â€Å"intelligence† testing that forces the student to perform ion a constrained academic environment. This type of testing has become a mechanized tool to reject the individual needs of the student in a linear testing methodology. The importanceRead MoreAmerica s Educational System Must Improve Nationally By Removing Standardized Testing1287 Words   |  6 Pageseducational system could improve nationally by removing standardiz ed testing. American has recognized some of the flaws the education system has presented and chose to fix them; however, one of these problems has been standardized testing, which has not been identified nor changed. Standardized testing inflicts many problems to students that need to be fixed immediately. From inefficient teachers to poorer school systems, standardized testing needs to change because it deteriorates America’s educationRead MoreAnnotated Bibliography Essay1319 Words   |  6 PagesAlternatives to Standardized Tests:. (n.d.). Retrieved February 3, 2015, from http://www.rethinkingschools.org/restrict.asp?path=archive/13_03/assess.shtml This article speaks about different approaches at the end of the grading period as opposed to using standardized testing. Other ideas are evaluation of the work the student has done throughout the year, or quarter. This would take the place of using a pen and pencil test like the standardized test we currently use. An alternative to standardized testingRead MoreEmphasis on Standardized Testing Essay1525 Words   |  7 Pagesthroughout ones educational career, students are required to take standardized tests to show their progress and if they meet certain requirements they could qualify them for higher educational opportunities. Some common standardized test include: Scholastic Aptitude Test (SAT), American College Testing (ACT), Medical College Admission Test (MCAT), Missouri Assessment Program (MAP), and Virginia Standards of Learning (SOL). Standardized tests are designed so that each person taking the test has theRead MoreThe Pros And Cons Of Standardized Testing1177 Words   |  5 PagesStandardized testing is a no Growing up in Chesapeake every student is forced to take a standardized test at the end of every class they take. Standardized testing has been a part of the educational system for so long that everyone is just accustomed to taking these tests or giving them out. Standardized testing does not just effect the students but it also effects the teachers. Chesapeake School Board should get rid of standardized testing in all grade levels because of different learning styleRead MoreThe Importance Of Standardized Testing In Education1140 Words   |  5 PagesThe standardized test has become the staple of the United States K12 education system. Students at all levels are routinely tested, and schools evaluated based on the scores. It’s easy to look at this as a necessary part of the system, a needed way of assessing both school and individual student performance to ensure quality across all schools. These tests are regarded as a tried-and true way of doing this, when in reality they are neither old nor accurate in assessment. I move in this essay thatRead MoreEssay On Standardized Testing1137 Words   |  5 PagesStandardized testing in public schools has become a norm across the United States. But, in Texas it has been found that students spend more time taking standardized tests than any other state (â€Å"Too Much Testing†). Standardized testing may be an asset to measure education, or more measure testing skills across the nation, but at what cost does it come? What are its effects on moral within the public education system, and how does the state government of Texas interact within it. Why does the TexasRead MoreA Brief Note On Death With Standardized Testing1471 Words   |  6 PagesDeath with Standardized Testing High-stakes standardized is a hot topic all across the United States at the moment. Some people are for it while others are against it. As many would argue, standardized testing provides a benchmark for student’s progress in the classroom and that it holds teachers and students accountable for their work. On the contrary, standardized testing is more destructive to a student and even a teacher’s educational experiences. Therefore, standardized testing such as the

How Lasers Work, The Development Over Time And The Effect...

This essay will discuss how lasers work, the development over time and the effect on people’s lives. Lasers work by using a process called stimulated emission which allows an incoming photon (of a precise level) to interact with an excited atomic electron. Stimulated emission allows three things to occur. The first is the light from a laser being monochromatic. This means that the light is of only of one specific wavelength of colour. The wavelength of light is decided by the amount of energy released when the electron drops into a lower orbit. Light can only be released when an atom has become excited and gives off an electric discharge which causes the electrons to drop form a high energy orbit into a lower energy orbit. The second is coherency; this is the organization of the light. Every photon moves in a specific time to match the others. Therefore each photon has wave fronts that take-off in unison. The third is the direction of the light. The light has a very concentrated beam and is very strong. Ordinary light do not have these properties. The light of a flashlight is very spread out and disorganized unlike the light of a laser. Lasers were developed through hundreds of years of experiment. Originally it was not thought to have been possible or event relevant until approximately three years before the first laser was built. The first of the important discoveries that lead to the development of the laser was in 1880 by American inventor Alexander Graham Bell. HeShow MoreRelatedThe Science Fiction Film Genre Essay1683 Words   |  7 Pageshas been around almost as long as movies have, but like the cinema it is still a fairly young art form. This genre came into existence shortly after the invention of the movie camera in 1888 and has endured for over one-hundred years. Science fiction is adaptive; it changes with the times and this trend can be seen in its incorporation of other genres, cultural history and technology. This essay will attempt to define the genre, chronicle the history and evolution, and explore its relation to technologyRead MoreMarketing At Cloud Mobile App Development Platform Kii1374 Words   |  6 Pages Introduction: The connected world vision is no longer a buzzword — it s already happening, said Waqas Makhdum, vice president of marketing at cloud mobile app development platform Kii. Over the next few years, we see it becoming an integral part of our lives, whether it is through smart homes, smart cars or smart health care. It s clear that the Internet of Things will disrupt most industries (Fallon, 2014, para. 2). Today, many of us have, at least two or more connected devices like laptopsRead MoreWhy D Printing Revolutionize The Medical Side Of 3 And Printing1783 Words   |  8 Pagesthe future of 3-D printing revolutionize the medical side of 3-D printing? Introduction: To what extent could the future of 3-D printing could revolutionize the medical side of 3-D printing? 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History of Rome Hannibalic War

Question: Discuss about the History of Romefor Hannibalic War. Answer: Introduction The Second Punic War, also known as the Hannibalic War was fought amongst the armies of Rome and Carthage during the period between 218 and 201 BCE. The First Punic War was fought because of the conflict over the control of Sicily. The Second Punic War comprised of the confrontations between Italy, Spain, Sardia, Sicily and North Africa. Hannibal, one of the history's most able commanders, led the Carthaginians and brought them victories at Cannae and Lake Trasimene. On the other hand, Romans had their own great general, Scipio Africanus, who attacked Carthage on its home soil, defeated Hannibal and delivered the final victory.Carthage later briefly rose again after 50 years for the Third Punic War, but it no more had its position as a great Mediterranean power. The Hannibalic War was a war that filled the hearts of Romans with dread for their lives and for being separated from all they had set up. Discussion The Second Punic War decided the fate of the Romans and Rome, and maybe of Europe. The real and immediate cause of the Second Punic War was the growing rivalry amongst the two great powers who were struggling to gain supremacy in the western Mediterranean part.However, it sped up directly with the rapid rise of Spains dominion by the Carthaginians. The first incident that caused the war was the Saguntine affair. The question that arises is that by attacking Saguntum did Hannibal break any treaty with Rome. Hannibals actions might have infringed two treaties: Lutatius in 241 and Ebro in 226. Saguntum came into alliance with Rome after the Lutatius treaty, making it not getting included in the list of allies. However, confusion remains with the Ebro agreement. Polybius places the date assigned to theagreement several years before Hannibal, making it virtually annulled with the introduction of the new covenant. Therefore, Rome had not legal grounds in restricting Hannibal from attacking Saguntum, even though his actions were unwise. Even though Hannibals conscience was clear, he could not turn a blind eye to the political aspect. He was attacking a town which was under the articulated security of Rome, and he had been forewarned that its catch would be seen as a casus belli. Be that as it may, he persisted and from no military need. The wild quarrel between the Saguntines and Torboletae require excluding risks unless Hannibal wished. Hannibal persisted for various reasons; since he judged war with Rome was certain, and because by moving the Romans into a false position he had compelled on them the onus of announcing war, so he could expect the continued with the support of his home government. His catch of Saguntum would not have been the explanation for war, but instead it no ifs ands or buts realized the eruption of war without a second's pause. The incite explanation behind the war was in this way the action of Hannibal and his organization; however, Polybius finds three principal causes. To begin with, the disdain of Hamilcar towards Rome; after his compelled surrender in Sicily he lived for retaliation, and his spirit survived him. Also, the seriousness felt at Carthage when Rome seized Sardinia and restored the danger of war. Thirdly, coming to fruition in light of this current, Hamilcar's development and the Carthaginian accomplishment in Spain. In the fall of 202 BC, two compelling military and two so far undefeated commandants squared off for one of history's most fundamental battles. Being referred to was world region for the Romans and survival as a sovereign power for the once-compelling Carthaginians. Every once in a while in the records of battling have two such wonderful captains combat against each different as the two who clashed at Zama. Since the Second Punic War had begun in 219 BC, Hannibal Barca had claimed three of the gravest thrashings anytime persevered by the Roman republic at the Trebia River in December 218, at Lake Trasimene in April 217, and at Cannae on August 2, 216. Incredibly, since his surprising crossing point of the Alps in October 218, Hannibal held together a bilingual officer of fortune equipped compel for ideal around 16 years in Italy in the midst of which time he had pounded one Roman pioneer after another. Romans had come to fear him, yet a humble bundle of specialists regarded his mil itary virtuoso. Among them was the Roman who faced him at Zama. Publius Cornelius Scipio Minor had fought his first campaigns as a lesser officer and tribune at the Trebia and Cannae. In 210 BC Scipio was named head in Spain, where his father and uncle had been squashed and slaughtered the earlier year. In light of lessons picked up from looking at how Hannibal coordinated his battles and fights, Scipio retrained his furnished compel and exhibited new, more versatile procedures. His attempts were repaid with complete triumphs against Hannibal's extensive more young kin, Hasdrubal Barca, at the engagements of Baecula in 208 and Ilipa in 207, which drove the Carthaginians from Spain by 206. In the midst of the battle, both sides perceived what was being referred to. In case the Carthaginians lost, they had no line of pull back. If the Romans lost, their nation would kick the bucket. Hannibal had shrewdly supported a crisis in which the Romans were real to fault, yet from which they couldn't pull back without loss of radiance. He was like this in a split second responsible for a war which neither Rome nor Carthage had deliberately outlined. Be that as it may, it was implausible that the two Republics could have occupied peace uncertainly. A modifying of strengths, for instance, existed in the Hellenistic East, may have been kept up for a period, yet explanations behind rubbing would unavoidably happen now that Rome had been constrained to wind up clearly a politically compelling country. In any case, amid the time between the underlying two Punic wars, Rome had not adopted a deliberately brilliant strategy. Rome's second war against Carthage diminished a number of people in the Italian totally open. Men had gone off to war. People had passed on, and people had moved to the urban zones to escape the war. A couple of people had left the farmland to work in the arms business, and some had left for Rome looking for subsistence. The crisp makes a big appearance in Rome had a great time the festivals and other open incitement that were made to keep up open confirmation in the midst of the dull days of the war. Newcomers developed a slant for the city over the life of drudgery they had known wearing down farms. Additionally, after the war completed, several veterans from developing families favoured settling in urban ranges, especially Rome, instead of return to the field. Urban people group in Italy moved toward getting to be plainly stuffed, and Rome transformed into the most jammed city in Europe and West Asia. The Romans won the war mainly due to three main reasons: The military culture of Rome allowed it to create a large number of legions of new and arranged enlists every year, while Carthaginians were liable to fighter of fortune strongholds and two or three accomplices they could persuade. Rome's adversaries fundamentally couldn't adjust. Hannibal's father trusted that Rome can be smothered by turning its different Italic accomplices against it, "freeing" them all the while. As Hannibal found to his disadvantage, Rome's accomplices were not too on edge to get 'freed'. Finally no significant scale severance happened, and the few accomplices Hannibal won were pounded or left piecemeal. Carthage, much like Rome, was a religious government controlled by different fair families. Many were not on talking terms with each other and used each and any opportunity to usurp control, even at the cost of betting destruction. This had made the Carthaginian senate significantly less suitable in overse eing emergencies and settling on decisively decisions. In this way of the war, much farmland in Italy could be bought monetarily. Those with wealth began obtaining this farmland, a couple of landowners broadening their property and a few pros from the public groups scanning for a protected hypothesis and a wellspring of social respectability. With the revived slope toward greater farms came a more important usage of slaves. More territories in the farmland were changed into field, vineyard, and olive estates more suited to Italian soil and environment than was the creating of grain. The wealthiest grounds were changed over to vineyards and the poorer tracts to olive timberlands while cultivating was the most valuable for industrialist landowners. The wars that began with the minor event at Messana in the mid-260s BCE had brought unintended outcomes as wars every now and again do. Countless little agriculturists, who had been the establishment of the Roman Republic, had advanced toward getting to be city-tenants living off of free bread and acknowledging circuses. Conclusion The Second Punic War was lost, and Hannibal was prosecuted for peace terms. The Romans requested Carthage surrendering its entire naval force, all elephants, and each and every Roman prisoner. The Romans moreover asserted southern Spain. Around the beginning of the war, both sides had been for the most part comparable to doing combating powers aground. Rome had a far pervasive maritime compel, yet Carthage had the best pioneer in Hannibal. Toward the day's end, nonetheless, Rome's obviously unlimited resources in men, water crafts, and money, joined with aptitudes on the battle area and summoned of the seas, had ensured Rome could revive incidents more easily than Carthage. It would be a lesson particularly learned and reiterated and again by the Roman furnished drive, now all around practiced at doing combating in various theatres in the meantime. Rome, with its most unmistakable enemy crushed, was by and by, and would remain for an extended time allotment, the unchallenged pro of t he Mediterranean. Ancient Sources Appian, The Punic Wars, Book 8, part 1. Mommsen, Hamilcar and Hannibal, Vol. II., Book. III., Ch. 4. Arnold, Hist., Hannibals Passage of the Alps, p. 478. Liddell,Battle Of Cannae, pp. 311-315. Livy, Siege of Saguntum, Book. XXI., Chapters. 7-15. Bibliography Baronowski, D. W. (2013).Polybius and Roman imperialism. AC Black. Cornell, T. (2012).The beginnings of Rome: Italy and Rome from the Bronze Age to the Punic Wars (c. 1000264 BC). Routledge. Dodge, T. A. (2012).Hannibal: a history of the art of war among the Carthaginians and Romans down to the battle of Pydna, 168 BC. Tales End Press. Goldsworthy, A. (2012).The Fall of Carthage: The Punic Wars 265-146BC. Hachette UK. Hoyos, B. D. (1983). Hannibal: what kind of genius?.Greece Rome,30(2), 171-180. Hoyos, B. D. (1998).Unplanned Wars: The Origins of the First and Second Punic Wars(Vol. 50). Walter de Gruyter. Polybius, Histories, Book 11, part19.

Marketing Plan of Just Group-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Marketing Plan of Just Group. Answer: Introduction The following report is the brief marketing plan for Just Groups in Australia. The company is retail shops for mens, womens wear, and accessories. The name of the company is changed from the Just Jeans to Just Groups in the year 2001 (Justgroup.com.au 2017). The report summarises the situation of the company and its situation in Australian market place and what are the environmental factors that works as an advantage or disadvantage for the organisation. As the company faces huge competition in the retail industry of clothing the analysis of their position in the industry is given. The competitors as listed in the report, industrial analysis points, and the customers segment analysis is given in the chapter (Hannabuss 2013). The situational analysis and opportunity analysis is given too. Australia has a huge market place for these trendy shops. The companys origin was from 1970 (Justgroup.com.au 2017). The SWOT analysis based on the factors identified is highlighted. Identifying the target market by different geographic, demographic and psychographic profile of the consumers is also given. The segmentation and positioning of the organisations are also given. The marketing and communication and ultimately the sales objectives is also given (McDonald and Wilson 2016). The overall budget and implementation plan is given. Lastly the plan and steps to monitor the promotional campaign is given for Just group. Situational analysis Company analysis The organisation was opened in the year 1970 and Kimberly family founded it. This clothing chain was known as Just Jeans and acquired seven big brands of clothing afterward to increase its market profile. The big brands that are housed in the company are Jacqui-E, Peter Aelxander, Portman, Dotti and Smiggle. The premier investments are controlling the interests in the shares of just groups. It became the non-listed public company in the year 2008 and was removed from ASX (Varley2014). The seven different brands of the company are Just Jeans which is there inhouse brands, Jacqui E, Jay Jeans, Portmans, Peter Alexander, Dotti and Smiggle. It has 100 outlets in Australia and neighbouring countries like New Zealand, Singapore and in UK all around. Solomon Lew is the chairperson of the company and Mark McInnis CEO heads the board of directors (Justgroup.com.au 2017). Review of current promotional plans The current promotional campaigns of Just Group revolves around the advertisements through websites, bill-boards and posters, direct marketing and mail-marketing, Television advertisements and face to face selling as well as through public relation. As a strong presence in the retail chains, they also use the value marketing through different marketing channels (Das 2014). Brand image The organisation has grown drastically in the last four decades and continues to grow further. It is also comes under the list of strong retail brands for mens wear in Business insiders list. The packaging plan of the company is also very effective and premiere. Also the promotional plan through the recycling works wonderful for catching the customers attention. They also promote their outlets in societal marketing plan which highlights the energy efficiency plan of the company (McDonald and Wilson 2016). Environmental analysis Political factors This industry in Australia is directly affected by the political vulnerabilities of the country. Therefore, the performance of the organisation is dependent on the interest rates, and trade policies of Australia. A premiere investor acquired the company in 2008 which took over major proportion of the shares from the market making it a non public listed company in the country. The removal of tariff protection for export made it easy for the company to reach the overseas market for expansion. Dotti and Smiggle is one of the famous brand that have captured the market in abroad (McDonald and Wilson 2016). Economic factors The most important economical factor works for retail chains are overall financial performance of the economy. The employment regulation must be good and the economy of business should be firm. In the global financial crisis the company has suffered and faced major loss in the operations due to UK Brexit incidents in the recent years (Parente and Strausbaugh-Hutchinson 2014). Though the stability of the economy of the company has supported the continuation of their market, the overall sales had declined due to financial disruptions Social factors The customers are the centre of revenue generation for the business entity. The profitability of the company will increase as the fashion wear were sold through their 810 outlets. The largest company that uses this can reap the profitability of the company (Hannabuss 2013). The energy efficiency and recyclable usage of their outlets also gives hints of their attention to social responsibility towards their own society. The cultural diversity of the company and employment generation plan is evidence towards their contribution to society(Parente and Strausbaugh-Hutchinson 2014). Technological factors The new forms of technology helps in enhancing the shopping experience as well as the increase the sustainability of the factors. The loyalty programs and reaching the customers through the website of their outlet has become a trends of their brick and mortar. Efficient technological implications of waste management and recycle packaging of products acts as a push in their sales strategy (Varley2014). Cultural factors The lifestyle choices of the Australian are dynamic. Therefore, the choices of wearable fashion of the people changes with the global trends. They have been using the social responsibility factor to enrich their culture among the organisation. The sustainability initiatives taken by the company suggests their good intentions towards employees retention and enhancements of complete cultural uplifting strategies in Australia (Peppard and Ward 2016). Competitors analysis The developed market of retail fashion outlets in Australia poses challenges for Just group. Though their operation in the niche market of jeans in their previous years was limited to a target segment and market, after expansion with the seven brands they increased their domain as well as the opportunities (Peppard and Ward 2016). The strong competitors and their strengths/weaknesses and what challenges they poses for this company is given below. Woolworths and David Jones the largest retail supermarket in Australia, with huge number of outlets. The supermarkets availability and reasonable price affordability of their own and resourced products are threatening for their competitors. However, this retail outlet is more focused on selling the food items and stationeries in their outlets. The company has also enhanced its domain in ecommerce selling opportunities. David jones, which is a holding of the company, is fashion concentrated sellers of mens and womens fashion wear Speciality fashion group this company, though have lesser experience and experience in the Australian market is growing their wings in the industry. The womens fashion brands of Speciality group operate in the upper market clothings in Australia. The company sells its own brands in the market of premiers customers. Therefore, their reach is limited with the womens fashionable clothing (West et al. 2015). Cotton on this organisation is one of the major challengers in the country Australia. This has more information in the Australian market than other major competitors. The company has wide range of products in mens, womens, kids clothing as well as in other demography of people. This has established in the 1988 and has expanded their clothing brand in almost most of the years. The company is accounted as the market challenger in second position (Wilhelm-Rechmann et al. 2014). Big W is one of the competitors of just group. The organisation has strong presence in the industry and has taken its place in the top ten supermarkets of Australia. The clothings are affordable (Armstrong et al. 2015).. Customers analysis As the company in initial stages were dependent upon the jeans sells, they were focused on a certain segment of people. Through the years the target market has increases and based on that the customers segments have also changed. The trends of peoples choices have become dynamic in nature, which reflects upon their purchase choices. The age group lies between 12-35 years. The trend in their buying has been seen in more through their website and online purchase medium. The factor of brand recognition through their clothes has increased too (Parente and Strausbaugh-Hutchinson 2014). SWOT analysis Strength Good suppliers relationship with the most recognised brands in Australia Effective market expansion strategy to New Zealand, Singapore and UK Market experience of 47 years Good customer loyalty programs and gift card opportunity Association of 7 great brand included their own Strong investments opportunities from the new acquirer of major shares Strategic acquisition plan of big brands Opportunities The market coverage of good marketing areas in the international market The strong portfolio of fashion brands and other opportunities Diversification with the online presence as the new emerging market of ecommerce Threats The retail industry has reached it maturity stage in Australia which poses a great challenge for the companies Strong presence of the E-commerce companies in the Australia like eBay and Amazon The niches of upper market sells of clothings The government regulations regarding the export and import policies The competitors identified in the industry have wide range of variety of products that can cover more demography of people in Australia Weakness The most vulnerable weakness of the company is the range of their brands Being a market challengers and competing with the leader David Jones can have Operating on higher profit margin can be a risk factor that cannot be eliminated by increasing the volume of sales Opportunity analysis There is a huge market for the company in Australia as well as the UK, Singapore, China and Ireland. The opportunity to expand their company is also huge in this prospect (Lewis and Ling 2015). Following the trends of clothing is hard and to remain competitive in a mature market is very important for the company as they are in the market for the last 40 years. Objective Marketing objectives The initial objective of the company was to creates new brand of jeans of their own brands To increase the brand recognition and identity of the Just group Increase its portfolio of brands and make people aware of the fun in purchasing their product To increase their revenue and profitability by expansion in international market Communication objectives To make more effective profiling of the customers segments according to the identified target market To make people aware of the new fashion trends of the brands that are available for purchase To increase the brand identity and recognition among the new expanded market of the company To enhance the customer service of the organisation and enrich the public relations with the easily available user interface like Mobile application and website Sales objectives To increase the market share of the company in the Australian retail industry To concentrate in more aggressive marketing in the internal level so the brand gets recognised To be the market leader in Australia and be recognised as a global brand in the retail fashion outlets in the industry. Target market Geographic The geographic profile of the customers of the company is spread through all of Australia. The concentration of the customers is more in Melbourne and South Wales. The international clients of the company are in United Kingdom and Singapore. Singapore clients are very effective in the purchases of the brands of Just Group(Mullin et al. 2014). Demographics The demographic profile includes of the gender, age, professionals, generations and others. The age group that are to be targeted are between 12 to 35. The generation is very dynamic in their fashion choices and that includes the run of the people towards their trends. The Psychographic Wearing the trendiest fashion is very driver of purchasing decision of people. On every occasion, there are needs of different clothing purchases. Therefore, the company must focus of the key drivers of buying their brands of fashion wears. The women section is to be more focused for they are interested in purchasing more clothing (Armstrong et al. 2015). Positioning The seven strong brands of the company have different positioning among Australia. The Peter Alexander is most well known for their Sleepwears. Smiggle is positioned as the most toy store for people, which is very important for kids sections with low priced products (Solomon et al. 2013). Just jeans are positioned as the most comfortable and fun in clothes. Marketing mix strategy Product Product of marketing mix contains the all fashion brands that are acquired by Just group. The company has its own brand called Just Jeans and also the different store outlet of seven brands. Smiggle a trader in books and apparels of the same, Peter Alexander which is a strong sleep wear brand of the group, Jaccqui E and Jay Jays are have shown growth results in and has been performing well around the years (Lewis and Ling 2015). Price The affordability of the customers is reflected in their purchase behavioural pattern. Though some of the brands of the company is highly priced, the just jeans ranges from 40$ to 150$ AUD. The different denim brands are also available in the market price. The prices range differs in different products like mens and womens clothing, foot wears, sleep wears, accessories and all (Hollensen 2015). Place The company has 810 retail outlets all over Australia and international places. The number of outlets is also increasing with the acquisition plan. The availability of their stores are one of the strong point of the company in Australia (Mullin et al. 2014). Promotion The focused promotional tool for the company is direct advertising in their outlet. Other than that, offers in sales and purchase discount are also used in promoting their products. The handiest tool for their promotion is the Billboards of their different brands. The loyalty programs of the company through different gift cards and coupons to buy their products are also given. Free delivery schemes are also used for promoting their products (Gagnon 2016). The promotion through online media is effective promotional tool. The magazine and different leaflets as well as different print media advertisements are also used in the company. The social media accounts of the company are effective in drawing attention of the company. The websites are optimised in different search engines. The messages of the sales promotion and different online media ads are part of their promotional plan. The point of sale strategy and through sponsorship of events is also part of the promotional strategy (Yu et al. 2014) Budget proposed expenditure for the next year Activities website and search engine marketing $24,000 sponsorship of events $38,000 Facebook ads $80,000 video advertising $20,000 telemarketing $40,000 messages and email marketing $5,000 networking through channels $80,000 display of samples in shops $5,000 Gift cards and coupon $60,000 leaflets $10,000 Billboards advertising $50,000 Print media magazines $10,000 Total $422,000 Implementation plan Evaluation and campaign monitoring The marketing plan of the company will be tested with respect to the budget of the company. The evaluation plan of the will include the monitoring of the process of promotional tool. The monitoring will include post campaign feedback management and monitoring the reflections of customers from the outlet as well as the online customers (McDonald and Wilson 2016). Conclusions Therefore, from the above discussion and implementation plan is given for the marketing plan. The company Just group is looking for furthers expansion of their different brands in the international market. The above marketing plan includes the brief company background and key people in the organisation. The situational analysis of the company is further discussed in recognising the customers and other stakeholders of the company. The key factors analysed from the environmental factors are given. The competitors are also analysed for better insights of the position of the Just group in the clothing industry. To have better insights of the company itself the SWOT analysis of Just Group is given. The target market analysis of the geographic, psychographic and demography is discussed. The marketing objectives, sales and communication objectives are given in the chapters. The budget for advertising for one year are given with predicted figures. Also the evaluation and monitoring the situa tion is also given. The brief marketing plan for Just group is outlined in the above text. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Das, G., 2014. Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty: A study of Indian non-food retailing.Journal of Retailing and Consumer Services,21(3), pp.407-414. Gagnon, E., 2016. The Marketer's Action Plan (MAP): Six Steps to Developing Effective Marketing Plans in B2B Marketing Programs.International Management Review,12(2), p.56. Good, W.S. and Hassay, D.N., 2015. Multilevel marketing plans: A new channel of distribution. InProceedings of the 1995 World Marketing Congress(pp. 294-300). Springer International Publishing. Hannabuss, S., 2013. Developing Strategic Marketing Plans That Really Work: A Toolkit for Public Libraries.Library Review. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Justgroup.com.au. 2017.The Just Group. [online] Available at: https://www.justgroup.com.au/asp/about.asp [Accessed 6 Oct. 2017]. Lewis, M.J. and Ling, P.M., 2015. Gone are the days of mass-media marketing plans and short term customer relationships: tobacco industry direct mail and database marketing strategies.Tobacco control, pp.tobaccocontrol-2015. McDonald, M. and Wilson, H., 2016. The Major Elements of Marketing.Marketing Plans 8e: How to Prepare Them, How to Profit from Them. McDonald, M. and Wilson, H., 2016.Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Mullin, B.J., Hardy, S. and Sutton, W., 2014.Sport Marketing 4th Edition. Human Kinetics. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Peppard, J. and Ward, J., 2016.The strategic management of information systems: Building a digital strategy. John Wiley Sons. Solomon, M.R., Russell-Bennett, R. and Previte, J., 2013.Consumer behaviour: Buying, having, being. Pearson Australia. Varley, R., 2014.Retail product management: buying and merchandising. Routledge. West, D.C., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press, USA. Wilhelm-Rechmann, A., Cowling, R.M. and Difford, M., 2014. Using social marketing concepts to promote the integration of systematic conservation plans in land-use planning in South Africa.Oryx,48(1), pp.71-79. Yu, W., Ramanathan, R. and Nath, P., 2014. The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective.Industrial Marketing Management,43(1), pp.25-31. Zeriti, A., Robson, M.J., Spyropoulou, S. and Leonidou, C.N., 2014. Sustainable export marketing strategy fit and performance.Journal of International Marketing,22(4), pp.44-66.

The passage Essay Example For Students

The passage Essay The passage I’m going to talk about is in page 50. In this page, the dominant theme that captivates the reader’s attention is the death of Eriko. The first apparent issue that comes into this novel is the pain and loneliness the protagonist feels after her parents and her grandmother dies the other day. As years goes by, everything vanishes leaving her alone in tragedy. This passage also illustrates the same death, catastrophe that happened in the first chapter. She torments on her second mother, Eriko’s death, who was killed by a psychotic stalker. Not only Mikage feels the emptiness in her life and the â€Å"darkness† the author always mentions throughout the novel, but Yuichi also faces the irresistible depression. He as well becomes the orphan. We will write a custom essay on The passage specifically for you for only $16.38 $13.9/page Order now The purpose of this passage is to introduce a deeper moral than just a simple death, which is also the main theme of this novel and the reason this book became a famous book in the world. Through the death of Eriko, the author presents a totally different story than a conventional tragedy. The death of their beloved ones eventually tightens their bond, which generates a new theme of love and friendship. Moreover, there is a growth in Mikage’s personality through finding hope and achieving mental recovery. These two themes combines and shows the reader how a catastrophe such as death can be recovered through relationship and families. The method Yoshimoto uses to illustrate mental recovery is by inputting the â€Å"unusualness† that exceeds what the reader expects. In this passage, there is definitely an unusual optimism that arouses from Mikage. After a serious conversation with Yuichi, Mikage relieves the serious atmosphere by comparing her and Yuichi as the â€Å"destruction workers†. Mikage radiates a cheerful yet somber feeling to alleviate how much pain she suffered through this process of joking. When Yuichi says he has become an orphan, Mikage replies with an energetic yet mournful tone. She says, â€Å"That goes double for me. Not that I’m bragging about it.† The author is implying that if individual stays with a family; although Yuichi and Mikage is a non-biological family, then he or she can find comfort and hope through being together. Yoshimoto tells us of ways we can and able to handle tragedies and in this case, the optimistic attitude and conversation built up hopes and ways to appreciate the present. In the whole context, the author is mentioning a lot about today’s world, especially about the healing movement in Japan.

Fooling and Disguise in Shakes essays

Fooling and Disguise in Shakes essays Fooling and Disguise in Shakespeares The Twelfth Night or What You Will The Twelfth Night, or What You Will was written by William Shakespeare during the sixteenth century. This play is full of romance, comedy, and especially fooling and disguise. The act of fooling is seen through many characters of the play such as, Viola, Olivia, Sir Toby, Sir Andrew, Maria, and of course Feste, the most important and intelligent character of the play. Shakespeares, The Twelfth Night, or What You Will, portrays a great significance of fooling and disguise through the main characters. Viola is a great example of disguise in the play. Her boy disguise is an emotional catalyst for everyone else in the play. Acting as Cesario, Viola fools everyone. She is a fool caught between Orsino and Olivia. While she is falling in love with Orsino, she is wooing Olivia as Cesario. She is full of intelligence, wit, and charm, which makes her a great fool. This is because the meaning of a fool in this play is an intelligent person who brings awareness to themselves and others. At the end of this play, Viola does bring out awareness in herself and others, such as Orsino. Olivia, the countess, is a great fool of the play as well. She fools everyone in the story when at the beginning, she mourns for her dead brother, but by the end she is more concerned with her love for Cesario, a male disguise for Viola. At the end, she realizes that she actually in love with a woman, disguised as a man, and then quickly reverses her love to someone she does not even know, Violas twin brother. Sir Toby, Sir Andrew, and Maria are a great team in the play. Sir Toby is Olivias uncle and his companion is Sir Andrew. Maria is Olivias servant, a lady in waiting. These three are the fools and the pranksters of the play. Sir Toby keeps Sir Andrew around only for his money, and in return, uses the money to get drunk. Sir ...

ARTICLE SUMMARY - APPLYING LEAN SIX SIGMA METHODOLOGIES TO IMPROVE

SUMMARY - APPLYING LEAN SIX SIGMA METHODOLOGIES TO IMPROVE EFFICIENCY - Article Example Moreover, certain methods like rapid cycle test to determine if the baseline of data collected is in accordance to the implementation of efficient clinic visits. Inclusive of the time-study, no- show data and physician-patient familiarity data were used during this study. The results of the study after their analysis showed that massive implication of workflow processes in internal medicine residency clinics can be a disaster if there is no arrangement that has been scheduled to curb difficulties in health care and disease management. When the Institute of Medicine came up with a report, To Err Is Human, in 1999, concerns on the quality of health care have emerged. The Institute of Medicine also came up with another report, Crossing the Quality Chasm, recommending that the quality of health care should be an issue patient encounter on federal regulations as per the overarching framework of patient to the government. When Berwick was presenting his finding he suggested that due to wid e areas of quality growth towards health care, the idea should not deviate from the real issue of patient interests and experiences towards attaining good health care. Literature reviews on this topic show the importance of major improvements required by the patients; for instance renowned author Atlas explained how patient’s mutual relation with their physician can influence the quality of medical care delivered. The presentation showed that this relationship between patient- physicians is of greater importance towards delivering quality health care than their personality’s backgrounds. Another author, Street RL also went further suggesting that the patient’s details sharing with the physician shows a strong bond of trust between the care providers and hence leads to patients following the instructions prescribed to them on treatment. A revelation also came up that most strong patient-physician relationship are as a result of past experiences and other historic mutual encounters over a period time (Atlas SJ, 2009). Joshi also suggested that a further related cultural identity among the patients and their provider can have great impacts towards results of disease management mostly in less populated areas with high occurrence of chronic diseases for example diabetes (Joshi R, 2010). This research, the Kline Internal Medicine Throughput Initiative (Kim TI), showed that the risk of a disease getting to its advanced stage is as a result the patient not presenting him or herself for checkups. Furthermore, another cause of no-show rates was said to be the long waiting time in the clinics that contributed to long medical services. Hence, a â€Å"Lean Six Sigma† methodology was adopted to determine the hindrance of efficiency and enduring health care in internal medical clinics with an aim of increasing the number of patients availing themselves for appointments and their adherence to treatment prescriptions and disease management procedure s. This ensures efficient and effective utilization of scarce health resources and personnel available per a given population. Methods In October 2008, KimIT team from Harrisburg Hospital Internal Medicine Residency program was formed to focus on the factors affecting the adherence of physicians’ treatment prescription plan using data from visits portrayed by patients for checkups in clinics. Their first role was to design a clear

Book report on The Beauty Myth Naomi Wolf Essay Example | Topics and Well Written Essays - 500 words

Book report on The Beauty Myth Naomi Wolf - Essay Example The transition from the stereotypical housewife to the news making beauty myth has resulted in lessening the status. Being beautiful as well as not, pose problems. For instance, at work, beautiful women are often mistaken as incompetent. They suffer from the discrimination that they are merely pretty and not good enough for work. If the women are not beautiful they are looked down as diffident and inactive. If a woman is harassed, that is again due to her beauty. Women are caught up in something like a catch22 situation. There are a lot of fashion magazines on demand. They all tell us how to be beautiful and why and when and lots more. It is meant to shape our lives. It gives us information on a wide range of beauty products and puts us into buying them. These magazines make us feel inferior about our looks. They pressurize us intensely and they win in getting the women with big pockets spend and thrive on the products. There was a time when everyone wanted to achieve spiritual salvation- when the Ultimate was the quest for moral principles and values. It has changed. The beauty myth has changed women to search for beauty salvation instead. Now all they want is to be thin and beautiful and thereby to attain salvation. Sexual relations with partner are highly affected by the myths. Sex needs freedom of expression and comfortable styles of doing. Our women are too much engaged in their looks and this has made them unnecessarily self-conscious and this, inurn, affects sex adversely. The women are made tenuous in their relationships and they develop poor self-esteem. No man wants to be an admirer of beauty all the time. He wants and expects a partner in himself and his woman. I should admit that Anorexia and Bulimia have become favorites of the beauty industry. It cannot be helped. How willingly women go hungry for days! If not going on hunger, it is lesser calorie intake. They

Diabetes Case Study Essay Example | Topics and Well Written Essays - 500 words

Diabetes Case Study - Essay Example The reduced wound healing time of the individual can be related to the production of granulocytes which require glucose as their source of energy and as glucose as is not entering the cells energy is not being provided to the cells for the uptake of amino acids. Because of this proteins cannot be synthesized in the cells. All these factors lead to reduced wound healing in the tissues. In polyuria the urinary output of a person is increased in diabetes, in polydipsia the person gets thirsty again and again and lastly polyphagia increases the appetite of the person (Lawal 2008 & Deshpande et al 2008). Diabetes mellitus is said to be working as a slow poison in the body and it can affect many processes in the body. It is noted that Diabetes Mellitus can further cause a huge damage to the different systems of the body. Neuropathy, nephropathy, retinopathy, cardiovascular stroke and peripheral vascular diseases are common diseases caused by the chronic processes of diabetes. In neuropathy the nerve cells of the body are damaged because of which the autonomic nervous system is affected usually. In retinopathy the macular retina of an individual is destroyed and this can lead to blindness. In nephropathy it can be seen that diabetes causes an alteration in the structure of the kidneys. And this may also lead to kidney failures in the long term if not treated properly. It is also seen that diabetes is related to the blood pressures as it is a major cause of hypertension nowadays. Because of hypertension the individuals also tend to develop ischemic heart diseases which further lead to hypoxia in the heart muscles and thus cardiac failure or cardiac stroke may occur. Peripheral Vascular Disease is another major disease caused by diabetes in the body. Diabetes can directly act on the blood vessels and narrow them. The most affected blood vessels by diabetes are the ones leading to the stomach, legs, arms and kidneys.

Air Pollution In Trinidad And Tobago Environmental Sciences Essay

Air Pollution In Trinidad And Tobago Environmental Sciences Essay The contamination of the atmosphere by any toxic or radioactive gases and particulate matter as a result of human activity defines air pollution. (EMA State of the Environment Report 2000) Over the years Trinidad and Tobago has focus on industrialization developing several industrial estates but greater focus was made to the energy sectors. They current have three major energy based industrial sites. The Point Lisas industrial estate, Point a Pierre petroleum refinery and Liquefied Natural Gas plant (LNG) located in Point Fortin. Trinidad and Tobago is considered to be one of the most industrialized countries in the Commonwealth Caribbean region. We have been blessed with a vast array of natural resources ranging from oil, natural gas and asphalt to manufactured petrochemicals. Despite the fact that oil production and refining is one of our main industry, petrochemicals and to a lesser extent steel plays great importance in the company economic growth. Trinidad Tobago is worlds leading exporter of both methanol and ammonia, currently they supply the largest source of LNG is exported to the United States. Early views and realization of Air Pollution To the general public air pollution was considered to be chemical emissions and that suspension and secondary pollutants will just dissipate with the aid of the wind and rain. As the country moves into a second wave of industrialization with several proposed plans of building the next economic hotspot in the Caribbean (Invest in TT Downstream Energy), concerns has been made toward the quality of air what we live and breathe. It was only years later when technology began to play an important part in analyzing pollutants and air quality that it was realized that air pollution was just as important as water pollution. The industrial sector in Trinidad Tobago is one of the most dynamitic in the Caribbean and this is reflected in the diverse nature of its pollutants. Table 1 illustrates the numerous industry classes, commodities produced, production process and resulting in air pollutants. Map 1: Existing Proposed Energy Base Industrial Estates in Trinidad Table 1: Industry in Trinidad Tobago and air emission they emit INDUSTRY PRODUCTS SOURCES AIR POLLUTANT Petrochemical Menthol, ammonia, urea, ethanol, liquefied natural gas Fossil fuel processing, industrial processes Carbon Dioxide, Sulfur dioxide, nitrogen oxides, Carbon Monoxide Manufacturing Metals, cements, consumer products Manufacturing and extraction process, stock piling of raw materials, fossil fuel burning Carbon Dioxide, sulfur dioxide, nitrogen dioxide, nitrogen oxides, particulate matter PM (soot, dust, asbestos fibers, pesticides and metals). Volatile Organic Carbon (VOC) Transportation vehicles Incomplete combustion Carbon Monoxide, particulate matter Petroleum Refineries Refined oil, oil base products and sulfur /acids production Fossil fuel burning, extraction process, transportation process, storage process, Carbon Dioxide, sulfur dioxide, nitrogen dioxide, nitrogen oxides, methane, particulate matter (soot, dust, asbestos fibers, pesticides and metals) Agriculture Animal waste, plant waste Animal waste disposal/processing, rice paddies and wetlands, plant metabolism, land clearing Methane, Carbon monoxide, Carbon Dioxide, particulate matter (dust), VOC Electrical Power generation Electricity Fossil fuel burning, Particulate matters, Sulfur dioxide, nitrogen dioxide, carbon dioxide, nitrogen oxide, VOC Mining Quarrying Aggregate Blasting, mining, washing, extraction process Suspended Particulates Matters (SPM); Total suspended particles (TSP); Particulate matters. Wholesale and Retail All consumer products Service station operations, truck filling stations VOC Locations of Main Industrial Sectors With industrialization comes a need for people to benefit with the high level of employment in these areas. The demographic transition cycle in Trinidad and Tobago is fairly predictive with many of the populated areas following the same paths along the industrialized map. (Map 2)In the initial stages of industrial development focus was made on establishing industries in sparsely populated areas. The intention was also to take advantage of the favorable wind direction which would direct most of the air pollutant west ward over (for the most part) approximately 5 miles of uninhabited land space and then to the Gulf, with the intension that the vegetation would be affected in a minor way during the dry season and would be assisted by run off during the rainy season. This idea inadvertently leads to another pollution problem. This proved to be a short term imitative, as these areas soon became an attractive alternative to the long commute thus encouraging the establishment of make- shift villages and shanty towns. This was also fueled by the fact that the southern and eastern main road were in close proximity to these estates. Over time these villages soon became establish resistances acquiring basic utilities and official mailing addresses. The industries were now faced with a new obstacle. They now had to focus their attention to both the environment and the neighboring population. Table 2 identifies the main industrial pollutants found in Trinidad and Tobago and its effects on both the environment and humans. Map 2: Industries and major roadways Table 2: Main Industrial Pollutants and their Adverse Health and Environment Effects POLLUTANT EFFECTS ON HUMANS EFFECTS ON THE ENVIRONMENT Carbon Monoxide- CO It is absorbed through the lungs reducing the bloods capacity to transport available oxygen to the tissues. Depending on the exposure level it produces flu like symptoms usually not recognized and may results in death There is minimum effect on the environment. Sulphur Dioxides SO2 Depending on the exposure level it can cause: cause wheezing, chest tightness and shortness of breath, respiratory illness, alterations in the lungs, it aggravates existing cardiovascular disease. When SO2 combines with water, it forms sulfuric acid, which is the main component of acid rain. When acid rain falls it can cause deforestation, acidify waterways to the detriment of aquatic life. It also corrodes building materials. Acid rain changes the physical appearance of vegetation plants metabolism impaired Nitrogen Dioxide (NO2)/Oxides of Nitrogen NOx At low levels it has minimum or no effects on human health. However high levels NO2 can cause respiratory problem, increase a persons susceptibility to, and severity of infections and asthma. It can also affect the sensory system. It is harmful to vegetation, can fade and discolor fabrics, reduce visibility. Vegetation exposure to high levels of NOx can be identified by damage to foliage, decreased growth or reduced crop yield. Volatile Organic Carbon -VOC There are no general health effects of VOC because other gases make up VOCs however some gases may be toxic and/or carcinogen. Levels of exposure and time exposed can cause damage to the liver, kidney and central nervous system. It is known to cause cancer in animals. Suspended Particulates Matters (SPM); Total suspended particles (TSP); Particulate matters. Health effects on SPM in humans depend on the particle size and concentration can cause long term exposure increases the rates of respiratory illness and symptoms. Particulates can accelerate deterioration of surface and material. It has the potential to cause modification of the climate and contributes to acid deposition. Control Strategies Physical, Managerial and Legislative to Air Pollution The visionaries of the early industries focus little on health safety and the environment and this was reflected in the level of controls initiated by the industries. Controls were mainly one dimensional and fail to focus on the holistic views of health safety and environment. Public opinion and outburst resulting from the increasing number of medical complaints and the decrease quality of agriculture produce with allegations pointing towards the emission from these industries, prompted management to use technology to assist in the establishment of more stringent controls. This technology was also instrumental in pinpointing the actual adverse effects as a result of these emissions. Physical Controls The physical control represents the processes responsible for acquisition of raw material, storage, manufacturing and distribution processes. Use of Suppression Techniques The numerous pollutants that emit daily, through smokestacks petrochemical and petroleum industries together with major health effects, force industries to reduce the pollutant at the source. One of the proven ways of reducing these pollutants is installing scrubbers and in other cases bagging houses in the emission system. The use of end -of- pipe technology is being adapted by some industries, it is used to remove already formed contaminants in the air however it is proven to be very expensive and many industries internationally would rather pay the fines for higher emission levels than use this technique. In other words it is regarded as the less of two evils. These techniques force industries to adopt generic prevention strategies and solutions, only resorting to the more expensive techniques when face with dire consequences. Environmental Friendly Process With increasing pressure from environmental activists calling for industries to be more sensitive towards the environment, many industries have restructured their processes whereby recycling waste material as a new raw material to produce a second product. This process has been adapted by Methanol Holding Trinidad Limited (MHTL) were they have constructed an AUM plant. This plant is the first of its kind in Trinidad and Tobago being the most environmental friendly of the MHTL family. This plant comprises a diversified petrochemical complex to manufacture Urea Ammonia Nitrate (UAN) and Melamine using feedstock from integrated urea and ammonia plants. (MHTL) The local cement factory adopted several controls strategies to deal with the air pollution problem within its manufacturing process. A change from blasting to stripping of the main raw material (limestone) aided in the reduction of dust emissions that was affecting the neighboring community at their quarrying central Trinidad. The transportation of the limestone was also change from dry to wet thus also reducing the potential dust particles entering the atmosphere during transportation from quarrying to the process plant. At the out skirts of the processing plant itself major landscaping was done to create hills around the factory adorned by buffer trees with sole intension is to reduce the level of dust exposure to the neighboring community. Managerial Controls Self Regulation These controls consist of policies, systems and standards that govern and manage the organization. The establishments of the Key Performance Indicators (KPI) help management keep focus in order to sustain established targets. Company policies and procedures acts as guidelines to maintain order and structure within the organization. The introduction of ISO standards advertises the companys procedures to the industrial world thus ensuring that whatever measures initially introduced are sustained by the certification audits conducted annually by an international process auditors. Legislative Controls Currently in TT there is no legislation that refers directly to controlling of air pollutant emitted by industries. This is merely due to the fact that early monitoring system generally focus on water and land pollution the understanding of air pollution did not produce tangible evident because of technological short falls. The existing legislation addresses non specific air pollutants like the Petroleum Act (rev. 1980) section 29 (1) (j) prevention of air pollution and the Public health ordinance (1950), section 70 (1) (m) prohibits blacks smoke from chimneys. Even though the EMA was establish and is the countrys sole environmental body responsible for managing, regulating and coordinating environmental matters. The EMA has only managed to draft the Air Pollution Rules 2001 however to date 2010 these rules have not been made law. Trinidad and Tobago being a member of the Commonwealth and the United Nations has benefited from the research and technological advancement from these more developed countries (MDC). Initiatives such as the Montreal Protocol (1989 the control of CFCs) and the Kyoto Protocol (1997 the reduction of Greenhouse Gases) assisted the legislative process of TT by association. The only way legislative was establish was by piggy backing on the achievement of the more developed countries it seems that this was the only way the law maker could have had any impact on defaulters of air pollution in Trinidad. Only when legislation is pass the country can benefit from some effective control measures where polluters are prosecuted and emission limits are set for all industries. Conclusion Trinidad and Tobago historically is a nation of followers there have been very few instances where we were not promoted or assisted in some way or the other in achieving established goals and the topic of pollution is no exception. Have we ever wonder why the one establish air pollution laws stems from a diplomatic relations within the commonwealth and the United Nations or why we had to wait until the advent of OSHA to enforce existing safety laws in our country. The answer is simple we are still waiting to follow no wonder legislation spear headed by locals are treated with scan courtesy. Had these laws been establish in some first world convention they would have been rooted in the seams of our judicial system years ago? Many of the existing pollution laws governing the more develop countries were mainly as a result of international pressure, sadly Trinidad and Tobago is not view as a major polluting nation because of its geographical location and size. Evidence of pollution aware ness is mainly seen in the new establish manufacturing countries whose parent companies originate overseas. It is only amongst of fellow less develops countries and Caribbean members that Trinidad and Tobago is recognize as a polluting nation sadly these countries have little impact on global view. Despite our shortcomings, internally there has been an intensified effort to effectively monitor record, control and enforce pollution reducing systems and strategies. Internationally the over site of Trinidad and Tobago (a country that can easily fit into the Orinoco River with a population that barely exceeds large town in the United States) has not deterred local efforts to manage the levels of air emissions.

Alternative Energy :: essays research papers

As we know, the United States consumes more power than any other country in the world. The success of the U.S. can be directly related to its power consumption. Most of our electricity that power our homes comes from burning fossil fuels (Coal, oil etc.) that puts Co2 in the atmosphere, this is causing major pollution. The U.S. has mainly refused to take this matter seriously, as showed by their refusal to ratify the Kyoto Protocol, and continues its high consumption. The amount needed in the future will only rise and because of that reason we need new alternative sources of energy. These new alternative power sources include wind, solar, and hydro. Two of which are of great interest to architects are ‘Active Solar’ and ‘Wind Technology.’ I believe that architects have a responsibility to look for new sources of energy, not just for our environments sake but to gradually lose our dependency on fossil fuels which is quickly running out while demand keeps inc reasing. This research paper is about the ideas behind the technology and how Architects can use active solar and wind technology to power homes now and in the future. Wind technology is â€Å"a system of equipment that is used for gathering and converting wind into mechanical or electrical energy and of transferring these forms of energy to the point of use or storage.† The two main uses are for electric generation and water pumping. Wind has a lot of the drawbacks as does Solar(which I will get to later) but the constraints are less geographic and much more meteorological. Which means the future of this type of energy source is dependant upon some of the most erratic forces on earth. I almost support this idea because it will force the development and use of some very impressive storage and planning systems. Wind technology is not without its positives though. Conventional wind machines are getting much better in regards to noise and safety and the simple answer to the problem of densely settled areas is for architects and engineers to place the machines in the ocean, or have people get used to them in close proximity, which I don’t see happening any time soon. Wind technology in rural areas does make practical sense. Home builders, farmers and small businesses can easily set up a small wind generator without much opposition as you would encounter in highly dense areas.

Analysis of the Poem: Sa Babaye Nga Naghubo Didto Sa Baybayon Sa Obong Essay

In the poem â€Å" Sa Babaye Nga Naghubo Didto Sa Baybayon Sa Obong† , Renee Amper takes us to a scene on a beach through his eyes. It tells the emotional experience of the persona while looking at the girl naked. The writer uses rich imagery, symbolism and figures of speech to communicate the speaker’s emotional state, a metaphor he develops in a variety of ways to describe exactly how the persona in the poem is affected by the scene he is seeing. The poem centers on a memorable visual image. It asks the readers to focus on and take in a striking sight, as of the persona in the poem ,â€Å" nahitimbakuwas akong panan-aw† , which suggests the scene demands abrupt and continuous attention although the girl in the poem doesn’t want anyone to see her â€Å"†¦ nagpanglingi ka kung wa bay naka-ambit sa imung pagpabaya†. If you let it, the central image will etched itself in the memory starting association activating thought and feeling. On the first part of the poem, the readers are given the implication that the persona is in the act of voyeurism but on the later part he reveals a deep concern to his object of observation which is the girl ,â€Å" kaayong ikinto sa balikhaw, kaayong isinggit paghinay!, kaayong ikapakapa sa hilom†.These lines also suggests that the persona is in a deep struggle or he is in a brawl of his own self to do or not to, but clearly he didn’t. Then the lines †nagbingkil ang mga dahon, gitukmod sa lunhaw ang laya aron mutipon sa yuta; nasaag ang huyohoy† evokes dynamism and constant action making the scene alive in the readers mind. The sudden gush of the wind destroys the tranquil observation of the persona impelling him to move as suggested by the lines â€Å" miong-ong akong mga mata, ilawm sa gamot sa kahoy† , which also tells the readers that he clearly doesn’t want the girl to know his whereabouts. The lines â€Å" madailos pagsamot ang imong patadyong , napasapasa ang imong kanindot†, suggest a constant action and that the scene of the girl removing her garments continues to unfold in the eyes of the persona. â€Å" gisapnay ka sa mga balud† implies the girl is now swimming in the sea. However, the poem does not stop there. The lines â€Å" gihulad kang walay kaindig, sa mga tinguha sa daman ug damgo†¦ gipasangil ko sa langit ang akong himaya† , describes the persona’s way of expressing his ineffable ecstasy of watching the enchanting  unadulterated beauty of the girl . Moreover, â€Å" taga â€Å" on the last line of the poem act as a symbolic image for the deep emotion or feelings of the persona for the girl. The hook there is the emotional attachment that has developed in the persona towards the girl. As a reader, i was just mystefied with the nonchalant attitude of the girl. In the province, people most go to the baybayon most of the times even at dawn. And in contrast with other sensuous interpretation, why can’t the persona be viewed as someone who appreciates the beauty of the girl and nothing else?And he was enchanted because of the beauty of the girl thus he developed an attraction to her . Nonetheless, the poem’s value and significance resonates in the readers frame of mind. How we interpret it, how it touches the core of our reason and values, how it activates thought and feelings. I commend the writer and as the girl etched in his memory, this poem has made quite an impression on me. The experience of reading the poem ends as follows

The Role Of Desdemona In Shakespeares Othello Essays - Othello

The Role Of Desdemona In Shakespeare's Othello Essays - Othello The Role Of Desdemona In Shakespeare's Othello The Role of Desdemona in Shakespeares Othello The character of Desdemona represents a woman of the 17th century who surpassed the norms of sexual morality set for Venetian women of that time. When Desdemona left the house of her father, Brabantio, to wed the Moor, Othello, it was the first step in redefining her role as a woman. Desdemona, instead of asking her fathers permission, decided on her own to marry Othello. It seems as though Desdemona was breaking away from the strictness imposed by Brabantio. She denied her father any right in choosing or granting allowance to Othello to marry her. Instead she chose the man who she wanted to marry and felt it unnecessary that her father intervene in their relationship. This act of independence by Desdemona tore away the gender barriers of the Venetian patriarchal society and posed a threat to male authority. The other aspect of Desdemonas mutiny was the miscegenation in Desdemona and Othellos marriage. 1The choice of mate made by Desdemona further deviated from the role in which Vene tian society would cast her. The traditions of the Venetian society are discovered when Iago speaks to Brabantio and plants both the ideas of miscegeny and loss of power into Brabantios mind. Iago cautions Brabantio: Your heart is burst, you have lost half your soul; Even now, now, very now, an old black ram Is tupping your white ewe. Arise, arise! (Oth I. i. 88-90) These lines highlight the fact that in Elizabethan society, Brabantio, like other fathers, considered Desdemonas body to be his possession while also tapping into the fear of miscegenation that existed in Venice at that time. 2In his book Sex in History, Rattray Taylor describes patriarchal societies in which the power was placed in the hands of men, to be based on father-identifier schemes (77). Taylor explains that children who are father-identifiers, model themselves after their fathers because of their interest in authority and in an attempt to acquire power as their fathers have (314). This can be applied to Desdemonas rebelliousness. Because Brabantio had such immense power over her, Desdemona may have wanted to gain this kind of power herself. Thus she decided to take her relationship into her own hands and ignored the tradition of receiving her fathers approval. Desdemona was striving to play an equal role with the men in the Venetian society. The aspect of playing the same role as the men in the Venetian society also explains Desdemonas marriage to Othello. Instead of Brabantio taking the initiative in the marriage, Desdemona took the initiative in the courtship because she envied the power that her father had over her and the power of Othellos bravery and masculinity. 3She wished to be a man as brave and as noble as Othello (Holland 253). Desdemonas actions were not necessarily based on the desire to be a man, but more so a desire to have the equal powers of men. By marrying Othello, Desdemona was showing that she was strong enough and educated enough to break the societal confines of passivity for women (Walker 2). However, we must not assume that Desdemona did not love Othello or that she married him only to define herself as a liberated woman. Desdemonas concise statement about her love was revealed with balance and health when she said: I saw Othellos visage in his mind, And to his honours and his valiant parts Did I my soul and fortunes consecrate. (Oth. III. iii. 250-252) We can see that she loved Othello for his body and mind, for his reputation and actions, and she consecrated herself to him spiritually and practically and she continued to love him throughout all the events and accusations. Race was not an issue to Desdemona and this was a result of her intelligence and determination to become liberated. Othello, however, may have been frightened by Desdemonas aggressiveness as a woman. This, along with the misperceptions brought on by Iago, could have led to his changing views of Desdemona. When Othello and Desdemona are first married, Othello spoke nothing but love for Desdemona. Robert Burns poem, A Red, Red Rose best represents Othellos feelings toward Desdemona. The lines: As fair art thou, my bonnie lass, / So deep in luve am

Free Essays on Socialism In Thomas Mores Utopia

In this critical essay, Kleine writes about how More’s Utopia brought about socialism. He also shows how the story of Utopia, whether written about by Plato, Marx, or More, is a socialist place. Utopia is socialist because all Utopians wear the same clothes, all practice agriculture, all live in similar houses in identical towns, how they all speak the same language, and how they all have a standard view of God and call him by the same name. All Utopians are also on the same social class level. There is no differentiation between the princes, magistrates, priests, and the learned in Utopia. The Utopians also wear the same simple material for clothing, and the only demarcation of the status of people is color. The different colors represent the different statuses of people, such as being married, single, a child, a priest, or a slave. Slaves, besides wearing a different color of clothing also wear gold earrings, gold necklaces, gold shackles or chains, a distinguishing badge for their district, have no money, and they have a little piece of one ear cut off, are treated the same as the other Utopians. They are fed from the Utopians food surplus and their wages from working for freemen go straight to the treasury or their labor helps the public, so they always help the public either by the money they earn or by their labor. The people of Utopia also have different occupations depending on what they want to learn. The children are moved to different houses according to their choice of work. Up to 30 people live in the same house, and they share the same or similar occupations. Utopians can also worship in their own way with people of their faith, however they are required to go to a service in which there are no images of God, He is called by the same name by all people, and all prayers are non-denominational. These are the only distinguishing factors between people and everyone respects the other people. Everyone shares t... Free Essays on Socialism In Thomas More's Utopia Free Essays on Socialism In Thomas More's Utopia In this critical essay, Kleine writes about how More’s Utopia brought about socialism. He also shows how the story of Utopia, whether written about by Plato, Marx, or More, is a socialist place. Utopia is socialist because all Utopians wear the same clothes, all practice agriculture, all live in similar houses in identical towns, how they all speak the same language, and how they all have a standard view of God and call him by the same name. All Utopians are also on the same social class level. There is no differentiation between the princes, magistrates, priests, and the learned in Utopia. The Utopians also wear the same simple material for clothing, and the only demarcation of the status of people is color. The different colors represent the different statuses of people, such as being married, single, a child, a priest, or a slave. Slaves, besides wearing a different color of clothing also wear gold earrings, gold necklaces, gold shackles or chains, a distinguishing badge for their district, have no money, and they have a little piece of one ear cut off, are treated the same as the other Utopians. They are fed from the Utopians food surplus and their wages from working for freemen go straight to the treasury or their labor helps the public, so they always help the public either by the money they earn or by their labor. The people of Utopia also have different occupations depending on what they want to learn. The children are moved to different houses according to their choice of work. Up to 30 people live in the same house, and they share the same or similar occupations. Utopians can also worship in their own way with people of their faith, however they are required to go to a service in which there are no images of God, He is called by the same name by all people, and all prayers are non-denominational. These are the only distinguishing factors between people and everyone respects the other people. Everyone shares t...

Ethics assignment Example | Topics and Well Written Essays - 500 words

Ethics - Assignment Example by the advice of the instructor and disregard, in my final analysis of the data, the 5% of the sample that had showed negative response to the drug being tested. In this case, I would not disclose to the 5% of the people who responded negatively to the drug, that the drug possibly made them to develop some medical problems. One of the stakeholders in this dilemma is the management and the shareholders of the drug manufacturing company that had funded this research. Disclosing the 5% negative response of the drug being tested could lead to big losses to the shareholders of the company because, the drug being tested could be regarded unfit for human consumption. The second stakeholder in this dilemma is the human research subjects. Failure to disclose the true results of the research could make some the study subjects who had showed evidence of developing medical complications due to the drugs, not to seek medical care. The third stakeholder is the ethical dilemma is me, the ethical decision maker. The ethical decision that I would make in this dilemma would determine whether I have acted professionally or not. This would have an effect in my career. The supervisor is the fourth stakeholder in this dilemma. The decision that I would take in this case would, undoubtedly, have an effect on the supervisor: adhering to the supervisor’s advice would mean that the supervisor would be considered successful in this research, while defying the advice of the supervisor would imply that the supervisor is not successful in this research. The choice of the first possible action in this dilemma would be perfectly in line with the ethical guidelines for statistical practice. One of the ethical guideline for statistical practice is observing professionalism and avoiding deceptions and other unethical behaviour in statistical analysis. Including the 5% of the sample would mean that the drugs have some health problems and this could mean big losses to the shareholders of the

Moral, ethical and legal issue surrounding cell phones Research Paper

Moral, ethical and legal issue surrounding cell phones - Research Paper Example Recent researches have shown that cell phones have given rise to many ethical problems related to exchange of adult material resulting in sexting, child and adult pornography. In addition to that, there are also studies supporting the notion that cell phones usage has serious consequences during driving. Many countries and states have devised several laws which prohibit exchange of nude/ semi-naked material and use of cell phone for bullying, harassment, and cell phone use’ during driving however a policy model is required which would keep ensure the use of cell phone for unethical activities. With the use of cell phones comes moral responsibility of information rights, property rights and obligations, accountability and control, system quality and quality of life. Due to excessive use of cell phones, one of the fundamental moral comprises arise from invasion of privacy. It is a right of every individual to be free from surveillance or interference from individuals, organizations and state and have complete control over information regarding him. In U.S., individual privacy is protected by various laws such as First Amendment (freedom of speech), Fourth Amendment (unreasonable search and seizure), Additional federal statues (e.g. Privacy Act of 1974) etc (Lauden & Traver, 2012). There is an extensive research performed on cell phones and ethical issues arising out of it. Other than breach of privacy, forced intimacy, inane conversations, inappropriate timings of usage, and disregard for immediate others are some of the major issues considered as violation of etiquettes (J ohnson, 2003). Other than the basic ethical dilemmas mentioned above, another area which requires immediate attention is the use of cell phones for the purpose of exchanging pornography, sexting, sex-oriented tele-conversation and adult pornography. Most of ethical issues

Public argument Essay Example | Topics and Well Written Essays - 1000 words

Public argument - Essay Example We have the responsibility to protect the wild in the best way possible with consideration that they are also meant to get used to the new habitats and evade extinction. This paper supports the argument in favor of zoos. The main reasons include provision of learning opportunities, for animal protection, and reducing extinction. In addition, this paper disagrees with leaving the animals in the wild to expose them to fear, hunger, injury, disease, cruelty, human conflicts, and loss of habitats. In the debate on zoos ethos largely support zoos. Throughout the world, wild animals are subjected to harsh dangers in the wild yet a little interest in the position of animals in human lives or establishments of meanings through human and animal intersections could save their lives (Rothfels 481). For years, the zoo has been understood as a cultural object that cannot be dismissed by the academy that considers them as places for the intelligent to gain more intelligent. Evidently, zoos have been sought by people since their inception and continue being sought both to pass interaction with extraordinary zoo animals, and to acknowledge that the conception and thought of human history involves even the encounter with nonhumans. Besides interacting with animals and understanding human history, zoos offer humans the opportunity to interpret the world as being in a position to provide environments that are beyond human expectations cute; rare; ferocious; and elusive (Rothfels 482). It is for such reasons that many flock zoos yearly, and pay large sums of money to experience pleasure through the recreation offered in these places. Contrary to the opinion that zoos bring captivity, the lives of animals in zoos vastly differs from that of members of the same species living in the wild. Pathos presents a great strategy in support of zoos. A great difference is evident in the lives of

Othello and Race Essay Example for Free

Othello and Race Essay In Shakespeare’s literary creation â€Å"Othello,† the protagonist, Othello, is a high ranking black soldier in a community of white people. Though he had gained his high marks by sheer perseverance and dedication, as it is in the old times, there are the people’s doubts. He was, after all, still a black man. Shakespeare, through this tragedy had shown the stereotypes of our modern times; that being white presents superiority or a sense of control over people of a different race, specifically those of a darker color. Shakespeare, however, did not mean to degrade or discriminate but rather, he seemed to point out the common mistakes of people that ultimately caused racism. Othello’s race and basically his skin color had played a major factor in the story’s main theme, progress and twists. The story mainly revolve on the struggle of a black man and how he found his happiness, but was cut short by other people’s jealousy and deceit. In his fight for love, the fact that he was black was used against him. It was presented to the woman’s father in a sense that generalizes black people as untrustworthy. It was also the main reason Iago used to point out that his wife Desdemona betrayed him for the love of another man, a man who happens to be of pure white ancestry.

Bharat versus India Ideology Essay -- Hindu Bharatiya Independence

â€Å"Bharat† and â€Å"India† Two Ideas of an Independent Indian State Hindu revivalism has been a part of Indian nationalism almost since the independence movement itself began. However, it has gone through many forms and been embodied in many different organizations, often being ignored in the forum of Indian politics. However, the victory of the Hindu revivalist Bharatiya Janata Party (BJP) in the elections since 1998 has forced many scholars to reconsider the history of such movements, to analyze the forms they have taken throughout the 20th century. This constant reshaping has allowed organizations like the Rashtriya Swayamsevak Sangh (RSS) to survive for decades, though with greater or lesser influence in different periods. Since Independence, it may be better to speak of a â€Å"Bharatiya† movement, rather than a Hindu revivalist or fundamentalist movement. Discussing the Bharatiya Jana Sangh (the first incarnation of the later Jana Sangh and Bharatiya Janata Party), founded in 1951, Hansen says: one of the most significant changes in relation to Golwalkar’s [a leader of the RSS] writings was the use of the term ‘Bharatiya’, which Richard Fox has aptly translated ‘Hindian’, a mixture of ‘Hindu’ and ‘Indian’ (Fox 1990: 64). The use of the term ‘Bharatiya’ thus signified an adaptation to the political realities of official secularism, which had made explicit references to ‘Hindu’ impossible and illegitimate outside the religious field. (Hansen, 85) Thus, almost since the founding of the RSS, it has stood for a complex mixture of religious and secularist ideas. This mixture has carried on to its affiliates, such as the BJP. â€Å"BJP leaders, among them Advani, publicly announced that they were irreligious and never went to ... ...ining their political strength. Instead of phrasing their position as a religious one, it has been displayed as a national and social one, allowing them to keep their traditional base of support, while gaining educated and middle-class voters with right-wing leanings. Bibliography: Andersen, Walter K. and Damle, Shridhar D. â€Å"The Brotherhood in Saffron: The Rashtriya Swayamsevak Sangh and Hindu Revivalism†. Westview Press, Boulder, 1987. Corbridge, Stuart and Harriss, John. â€Å"Reinventing India: Liberalization, Hindu Nationalism and Popular Democracy†. Oxford University Press, New Delhi, 2000. Engineer, Asghar Ali. â€Å"Lifting the Veil: Communal Violence and Communal Harmony in Contemporary India†. Sangam Books, Bombay, 1995. Hansen, Thomas Blom. â€Å"The Saffron Wafe: Democracy and Hindu Nationalism in Modern India†. Princeton University Press, Princeton, 1999.

Night World : Spellbinder Chapter 2

The crowd erupted in panic. Everything was happening at once; Thea couldn't sort out the different impressions. Half the people in front of her were running. The other half were yelling. â€Å"Call nine-one-one-â€Å" â€Å"It got Eric-â€Å" â€Å"I told you to kill it!† The red-headed boy was darting forward with his stick. Other kids were rushing around, looking for rocks. The group had become a mob. The snake was rattling wildly, a terrifying sizzling sound. It was in a frenzy, ready to strike again at any moment-and there was nothing Thea could do. â€Å"Hey!† The voice startled her. It came from Eric, the boy who'd been bitten. â€Å"Calm down, you guys. Josh, give me that.† He was talking to the redhead with the forked branch. â€Å"It didn't bite me. It just struck.† Thea stared at him. Was this guy crazy? But people were listening to him. A girl in baggy shorts and a midriff top stopped hefting her rock. â€Å"Just let me get hold of it†¦ then I can take it out into the brush where it won't hurt anybody.† Definitely crazy. He was talking in such a matter-of-fact, reasonable way-and he was going to try to pin the snake down with that stick. Somebody had to act fast. A flash of ruby-color caught Thea's eye. Blaise was in the crowd, watching with pursed lips. Thea made her decision. She dove for the snake. It was watching the stick. Thea grabbed for its mind before grabbing its body-which kept it immobilized for the instant she needed to seize it just below the head. She hung on while its jaws gaped and its body lashed. â€Å"Grab the tail and we'll get it out of here,† she said breathlessly to Eric the crazy guy. Eric was staring at her grip on the snake, dumbfounded. â€Å"For God's sake, don't let go. It can twist in a second†¦.† â€Å"I know. Grab it!† He grabbed it. Most of the crowd scattered as Thea wheeled around with the snake's head held tightly at arm's length. Blaise didn't run, she just looked at the snake as if it smelled bad. â€Å"I need this,† Thea whispered hastily as she passed her cousin. She snatched at Blaise's necklace with her free hand. The fragile gold chain broke and Thea's fingers closed around a stone. Then she was heading out into the scrub brush, the weight of the snake dragging on her arm. She walked fast, because Eric didn't have much time. The grounds behind the school sloped up and then downward, getting wilder and more gray-brown. When the buildings were out of sight, Thea stopped. â€Å"This is a good place,† Eric said. His voice was strained. Thea glanced back and saw that he looked pale. Brave and very, very crazy, she thought. â€Å"Okay, we let go on three.† She jerked her head. â€Å"Throw it that way and back up fast.† He nodded and counted with her. â€Å"One†¦ two†¦ three.† Giving it a slight swing, they both let go. The snake flew in a graceful arc and landed near a clump of purple sage. It wriggled immediately into the brush without showing the slightest hint of gratitude. Thea felt its cool, scaly mind recede as it thought, That smell†¦ that shade†¦ safety. She let out the breath she hadn't realized she'd been holding. Behind her, she heard Eric sit down abruptly. â€Å"Well, that's that.† His own breathing was fast and irregular. â€Å"Now could I ask you a favor?† He was sitting with his long legs straight out, his skin even paler than before. Perspiration beaded on his upper lip. â€Å"You know, I'm not really sure it didn't bite me,† he said. Thea knew-and knew Eric knew-that it had. Rattlers did sometimes strike without biting, and did sometimes bite without injecting venom. But not this time. What she couldn't believe was that any human would care enough about a snake to let a bite go untreated. â€Å"Let me see your leg,† she said. â€Å"Actually, I think maybe you'd better just call the paramedics.† â€Å"Please let me see.† She kept her voice gentle, kneeling in front of him, reaching slowly. The way she'd approach a scared animal. He held still, letting her roll up his jeans leg. There it was, the little double wound in the tanned skin. Not much blood. But surrounded by swelling already. Even if she ran back to the school, even if the paramedics broke every speed law, it wouldn't be fast enough. Sure, they'd save his life, but his leg would swell up like a sausage and turn purple and he'd have days of unbelievable pain. Except that Thea had in her hand an Isis bloodstone. A deep red carnelian engraved with a scarab, symbol of the Egyptian Queen goddess, Isis. The ancient Egyptians had put the stones at the feet of mummies; Blaise used it to heighten passion. But it was also the most powerful purifier of the blood in existence. Eric groaned suddenly. His arm was over his eyes, and Thea knew what he must be feeling. Weakness, nausea, disorientation. She felt sorry for him, but his confusion would actually work to her advantage. She pressed her hand to the wounds, the carnelian hidden between her tightly closed fingers. Then she started to hum under her breath, visualizing what she wanted to happen. The thing about gems was that they didn't work on their own. They were just a means of raising psychic power, focusing it, and directing it to a certain purpose. Find the poison, surround it, dispel it. Purify and eliminate. Then encourage the body's natural defenses. Finally, soothe away the swelling and redness, sending the blood back where it belonged. As she knelt there, feeling the sun on the back of her head, she suddenly realized that she'd never done this before. She'd healed animals-puppies with toad poisoning and cats with spider bites-but never a person. Funny how she'd known instinctively that she could do it. She'd almost felt that she had to do it. She sat back on her heels, pocketing the bloodstone. â€Å"How are you feeling?† â€Å"Huh?† He took his arm away from his eyes. â€Å"Sorry-I think I sort of blanked out there for a minute.† Good, Thea thought. â€Å"But how do you feel now?† He looked at her as if he were struggling under pressure to be gentle. He was going to explain to her that people who got bitten by rattlesnakes felt sick. But then his expression changed. â€Å"I feel†¦ it's weird†¦ I think maybe it's gone numb.† He peered doubtfully at his calf. â€Å"No, you were just lucky. You didn't get bitten.† â€Å"What?† He scrambled to roll his jeans leg up higher. Then he just stared. The flesh was smooth and unmarked, with just the slightest trace ot redness left. â€Å"I was sure†¦Ã¢â‚¬  He lifted his eyes to hers. It was the first time Thea had really gotten a chance to look at him. He was a nice-looking guy, lean and sandy-haired and sweet-faced. Long legs. And those eyes†¦ deep green with gray flecks. Just now they were both intense and bewildered, like those of a startled kid. â€Å"How'd you do that?† he said. Thea was shocked speechless. He wasn't supposed to respond like this. What was wrong with him? When she could talk again, she said, â€Å"I didn't do anything.† â€Å"Yes, you did,† he said, and now his eyes were clear and direct, full of an odd conviction. Suddenly his expression changed to something like wonder. â€Å"You†¦ there's something so different about you.† He leaned forward slowly, as if entranced. And then†¦ Thea experienced an odd duality. She was used to seeing herself through the eyes of animals: a big, hairless creature in false skins. But now she saw herself as Eric saw her. A kneeling girl with yellow hair falling loose over her shoulders and soft brown eyes. A face that was too gentle, with a very worried expression. â€Å"You're†¦ beautiful,† Eric said, still wondering. â€Å"I've never seen anybody†¦ but it's like there's a mist all around you. You're so mysterious†¦.† A huge quivering stillness seemed to hang over the desert. Thea's heart was beating so hard that it shook her body. What was happening? â€Å"It's like you're part of everything out here,† he said in that wise, childlike voice. â€Å"You belong to it. And there's so much peace†¦.† â€Å"No,† Thea said. There was no peace at all in her. She was terrified. She didn't know what was going on, but she knew she had to get away. â€Å"Don't go,† he said, when she shifted. He had the stricken expression of a heartbroken puppy. And then†¦ he reached for her. Not roughly. His fingers didn't close on her wrist. They just brushed the back of her hand, sliding away when she jerked. But it didn't matter. That light touch had raised all the hairs on Thea's forearm. And when she looked back into the gray-flecked green eyes, she knew he'd felt it, too. A sort of piercing sweetness, a dizzying exhilaration. And-a connection. As if something deeper than words was being communicated. I know you. I see what you see†¦. Almost without knowing what she was doing, Thea raised her hand. Fingertips slightly outspread, as if she were going to touch a mirror or a ghost. He brought his hand up, too. They were staring at each other. And then, just before then- fingers made contact, Thea felt a jolt of panic like ice water. What was she doing? Had she lost her mind? Suddenly everything was clear-too clear. Her future stretched out before her, every detail sharp. Death for breaking Night World law. Herself centered in the Inner Circle, trying to explain that she hadn't meant to betray their secrets, that she hadn't meant to†¦ to get close to a human. That it was all a mistake, just a moment of stupidity because she'd wanted to heal him. And them bringing the Cup of Death anyway. The vision was so clear it seemed like a prophecy. Thea jumped up as if the ground had lurched underneath her, and she did the only thing she could think of to do. She said scathingly, â€Å"Are you nuts? Or is your brain just overheated or something?† He got the stricken look again. He's a human. One of them, Thea reminded herself. She put even more scorn in her voice. â€Å"I'm part of everything; I did something to your leg†¦ yeah, sure. I bet you believe in Santa Claus, too.† Now he looked shocked-and uncertain. Thea went for the coup de gras. â€Å"Or were you just trying to put the moves on me?† â€Å"Huh? No,† he said. He blinked and looked around. The desert was the ordinary desert, gray-green and parched and flat. Then he looked at his leg. He blinked again, as if getting a fresh grip on reality. â€Å"I†¦ look, I'm sorry if I upset you. I don't know what's wrong with me.† Suddenly he gave a sheepish smile. â€Å"Maybe I'm kind of weird from being scared. I guess I'm not as brave as I thought.† Relief trickled through Thea. He was buying it. Thank Isis that humans were stupider than chickens. â€Å"And I wasn't trying to move in on you. I just-† He broke off. â€Å"You know, I don't even know your name.† â€Å"Thea Harman.† â€Å"I'm Eric Ross. You're new here, aren't you?† â€Å"Yes.† Stop talking and go, she ordered herself. â€Å"If I can show you around or anything†¦ I mean, I would like to see you again†¦.† â€Å"No,† Thea said flatly. She would have liked to have kept it to that monosyllable, but she wanted to crush this new idea of his completely. â€Å"I don't want to see you,† she said, too rattled to think of any more subtle way to put it. And then she turned and walked away. What else was there to do? She certainly couldn't talk to him anymore. Even if she would always wonder why he'd been crazy enough to care about the snake, she couldn't ask. From now on she had to stay as far away from him as possible. She hurried back to the school-and realized immediately that she was late. The parking lot was quiet. Nobody was walking outside the adobe buildings. On my first day, too, Thea thought. Her backpack was on the ground where she'd dropped it, a notebook lying beside it on the asphalt. She grabbed them both and all but ran to the office. It was only in physics class, after she'd handed her admission slip to the teacher and walked past rows of curious eyes to an empty seat in the back, that she realized the notebook wasn't hers. It fell open to a page that had Introduction to Flat-worms scribbled in sloping, spiky blue ink. Below were some pictures labeled Class Turbellaria and Class Trematoda. The worms were beautifully drawn, with their nervous systems and reproductive organs shaded in different colors of highlighter, but the artist had also given them big goofy smiling faces. Grotesque but lovable in a cross-eyed way. Thea turned the page and saw another drawing, the Life Cycle of the Pork Tapeworm. Yum. She leafed back to the beginning of the notebook. Eric Ross, Honors Zoology I. She shut the book. Now how was she going to get it back to him? Part of her mind worried about this through physics and her next class, computer applications. Part of it did what it always did at a new school, or any new gathering of humans: it watched and cataloged, keeping alert for danger, figuring out how to fit in. And part of it simply said, I didn't know they had a zoology class here. The one question she didn't want to ask herself was what had happened out there in the desert? Whenever the thought came up, she pushed it away brusquely. It must have had something to do with her senses being too open after merging with the snake. Anyway, it hadn't meant anything. It had been a weird one-time fluke. In the main hallway at break, Blaise came rushing up, quick as a lioness despite the high heels. â€Å"How's it going?† Thea said, as Blaise drew her into a temporarily deserted classroom. Blaise just held out her hand. Thea fished in her pocket for the carnelian. â€Å"You ruined the chain, you know,† Blaise said as she shook back midnight hair and examined the stone for damage. â€Å"And it was one I designed.† â€Å"Sorry. I was in a hurry.† â€Å"Yes, and why? What did you want with it?† Blaise didn't wait for a response. â€Å"You healed that boy, didn't you? I knew he got bitten. But he was human.† â€Å"Reverence for life, remember?† Thea said. † ‘An ye harm none, do as you will.† She didn't say it with much conviction. â€Å"That doesn't mean humans. And what did he think?† â€Å"Nothing. He didn't know I was healing him; he didn't even realize he got bitten.† It wasn't exactly a lie. Blaise looked at her with smoky, suspicious gray eyes. Then she glanced heavenward and shook her head. â€Å"Now if you'd been using it to heat his blood, I'd understand. But maybe you were doing a little of that, too†¦.† â€Å"No, I was not,† Thea said. And despite the warmth that rose in her cheeks her voice was cold and sharp. The horror of that death vision was still with her. â€Å"In fact, I don't ever want to see him again,† she went on jaggedly, â€Å"and I told him so, but I've got his stupid notebook, and I don't know what to do with it.† She waved the notebook in Blaise's face. â€Å"Oh.† Blaise considered, head on one side. â€Å"Well†¦ I'll take it to him for you. I'll track him down somehow.† â€Å"Would you?† Thea was startled. â€Å"That's really nice.† â€Å"Yes, it is,† Blaise said. She took the notebook, handling it carefully, as if her nails were wet. â€Å"Okay, well, I'd better get to my next class. Algebra.† She made a face. † ‘Bye now.† Suspicion struck as Thea watched her go. Blaise wasn't usually so accommodating. And that † ‘bye now†Ã¢â‚¬ ¦ too sweet. She was up to something. Thea followed the ruby of Blaise's shirt as Blaise went back into the main hallway, then turned without hesitation into a locker-lined corridor. There, searching through one of the lockers, was a lean figure with long legs and sandy hair. Fastest tracking I've ever seen, Thea thought sourly. She peered around the Mediterranean-blue door of a broken locker. Blaise walked up behind Eric very slowly, hips swaying. She put a hand on his back. Eric jumped slightly, then turned around. Blaise just stood there. It was all she needed to do. Blaise reeled guys in just by being. It was the glorious dark hair, the smoldering gray eyes†¦ plus a figure that could stop traffic on the freeway. Curves galore, and clothes that emphasized every one. On another girl it might have been too much, but on Blaise it was just breathtaking. Guys who thought they liked the waif look dropped everything to follow her just as fast as guys who thought they liked blonds. Eric blinked at her, looking hazy already. He didn't seem to know what to say. That wasn't unusual. Guys always got tongue-tied around Blaise. â€Å"I'm Blaise Harman.† The voice was low and liquid. â€Å"And you're†¦ Eric?† Eric nodded, still blinking. Yes, he's dazed all right, Thea thought. The jerk. She was surprised at her own vehemence. â€Å"Good, because I wouldn't want to give this to the wrong person.† Blaise produced the notebook from behind her back like a magician. â€Å"Oh-where'd you get that?† Eric looked relieved and grateful. â€Å"I've been looking everywhere.† â€Å"My cousin gave it to me,† Blaise said carelessly. She held onto the notebook as he tried to take it, and their fingers touched. â€Å"Wait. You owe me something for bringing it back, don't you?† Her voice was a purr. And now Thea knew, without a doubt, what was going to happen. Eric was doomed.