Essay on Problems with Standardized Testing - 946 Words

Problems with Standardized Testing â€Å"Where is the standardized test that can measure passion for learning, respect for others, and human empathy?† These are the words of Tom McKenna, a disgruntled high school teacher from Portland, Oregon. Like many other educators and students across the nation, Tom is tired of the system. The educational system today is composed of a series of standardized tests. Standardized tests are bad for many reasons. They cause teachers to limit their curriculum, put low-level income and minority students at a disadvantage, cause school districts to focus too heavily on raising test scores, and extract the passion for learning from students. In many cases teachers are encouraged to teach only†¦show more content†¦Everyone is evaluated by test scores. Principals are evaluated by the school board and teachers by the principals. Standardized tests are used more so today in the United States than ever before. These tests are used to see if young children are ready to begin school, to track progress throughout the school system, to diagnose learning disabilities, to promote or retain students from the next level, to gage competitiveness amongst other high school graduates, and many other things. There is a ripple effect of standardized tests as well. Since schools focus mainly on material that is covered on standardized tests, programs that do not appear on such tests get omitted from schools altogether. These programs include music, physical education, and the arts. These types of classes have proven to be extremely important in the developmental process of young minds. Caleb Rossiter, a statistician at American University in Washington D.C. complains, â€Å"They dont see what the effort to bring up the scores is doing to the curriculum. They dont see the dispiriting effect of scrapping art, music and physical education because they are not on the tests.† The types of students that are hurt most by standardized testing are minority students and low-level income students. When these students perform poorly on standardized tests, they are likely to be placed in slow classes. These types of classes focus almost exclusively on drill andShow MoreRelated Problems With Standardized Testing Essay1454 Words   |  6 PagesIn Standardized Testing and Its Victims, an article written for Education Week, Alfie Kohn states: Standardized testing has swelled and mutated, like a creature in one of those old horror movies, to the point that it now threatens to swallow our schools whole.... Our children are tested to an extent that is unprecedented in our history and unparalleled anywhere else in the world. While previous generations of American students have had to sit through tests, never have the tests been given so frequentlyRead MoreEssay about The Problems With Standardized Testing1797 Words   |  8 Pagesinformation about their academic achievement. Although educators and administrators claim that the mandatory ability testing programs being initiated in America’s public schools will hold students and teachers accountable for academic achievement, these programs are really causing more problems than they are solving. Mandated standardized testing is also known as â€Å"high-stakes testing†. When the tests are used to evaluate students and to hold educators accountable these tests are deemed to be â€Å"highRead MoreThe Limitations Of Standardized Testing Essay705 Words   |  3 PagesThe limitations of â€Å"standardized testing† as a rigid and narrow criterion for gauging the educational capabilities of students in public education. The criterion for standardized testing relies on narrow areas of knowledge that define a hierarchical imposition of â€Å"intelligence† testing that forces the student to perform ion a constrained academic environment. This type of testing has become a mechanized tool to reject the individual needs of the student in a linear testing methodology. The importanceRead MoreAmerica s Educational System Must Improve Nationally By Removing Standardized Testing1287 Words   |  6 Pageseducational system could improve nationally by removing standardiz ed testing. American has recognized some of the flaws the education system has presented and chose to fix them; however, one of these problems has been standardized testing, which has not been identified nor changed. Standardized testing inflicts many problems to students that need to be fixed immediately. From inefficient teachers to poorer school systems, standardized testing needs to change because it deteriorates America’s educationRead MoreAnnotated Bibliography Essay1319 Words   |  6 PagesAlternatives to Standardized Tests:. (n.d.). Retrieved February 3, 2015, from http://www.rethinkingschools.org/restrict.asp?path=archive/13_03/assess.shtml This article speaks about different approaches at the end of the grading period as opposed to using standardized testing. Other ideas are evaluation of the work the student has done throughout the year, or quarter. This would take the place of using a pen and pencil test like the standardized test we currently use. An alternative to standardized testingRead MoreEmphasis on Standardized Testing Essay1525 Words   |  7 Pagesthroughout ones educational career, students are required to take standardized tests to show their progress and if they meet certain requirements they could qualify them for higher educational opportunities. Some common standardized test include: Scholastic Aptitude Test (SAT), American College Testing (ACT), Medical College Admission Test (MCAT), Missouri Assessment Program (MAP), and Virginia Standards of Learning (SOL). Standardized tests are designed so that each person taking the test has theRead MoreThe Pros And Cons Of Standardized Testing1177 Words   |  5 PagesStandardized testing is a no Growing up in Chesapeake every student is forced to take a standardized test at the end of every class they take. Standardized testing has been a part of the educational system for so long that everyone is just accustomed to taking these tests or giving them out. Standardized testing does not just effect the students but it also effects the teachers. Chesapeake School Board should get rid of standardized testing in all grade levels because of different learning styleRead MoreThe Importance Of Standardized Testing In Education1140 Words   |  5 PagesThe standardized test has become the staple of the United States K12 education system. Students at all levels are routinely tested, and schools evaluated based on the scores. It’s easy to look at this as a necessary part of the system, a needed way of assessing both school and individual student performance to ensure quality across all schools. These tests are regarded as a tried-and true way of doing this, when in reality they are neither old nor accurate in assessment. I move in this essay thatRead MoreEssay On Standardized Testing1137 Words   |  5 PagesStandardized testing in public schools has become a norm across the United States. But, in Texas it has been found that students spend more time taking standardized tests than any other state (â€Å"Too Much Testing†). Standardized testing may be an asset to measure education, or more measure testing skills across the nation, but at what cost does it come? What are its effects on moral within the public education system, and how does the state government of Texas interact within it. Why does the TexasRead MoreA Brief Note On Death With Standardized Testing1471 Words   |  6 PagesDeath with Standardized Testing High-stakes standardized is a hot topic all across the United States at the moment. Some people are for it while others are against it. As many would argue, standardized testing provides a benchmark for student’s progress in the classroom and that it holds teachers and students accountable for their work. On the contrary, standardized testing is more destructive to a student and even a teacher’s educational experiences. Therefore, standardized testing such as the

How Lasers Work, The Development Over Time And The Effect...

This essay will discuss how lasers work, the development over time and the effect on people’s lives. Lasers work by using a process called stimulated emission which allows an incoming photon (of a precise level) to interact with an excited atomic electron. Stimulated emission allows three things to occur. The first is the light from a laser being monochromatic. This means that the light is of only of one specific wavelength of colour. The wavelength of light is decided by the amount of energy released when the electron drops into a lower orbit. Light can only be released when an atom has become excited and gives off an electric discharge which causes the electrons to drop form a high energy orbit into a lower energy orbit. The second is coherency; this is the organization of the light. Every photon moves in a specific time to match the others. Therefore each photon has wave fronts that take-off in unison. The third is the direction of the light. The light has a very concentrated beam and is very strong. Ordinary light do not have these properties. The light of a flashlight is very spread out and disorganized unlike the light of a laser. Lasers were developed through hundreds of years of experiment. Originally it was not thought to have been possible or event relevant until approximately three years before the first laser was built. The first of the important discoveries that lead to the development of the laser was in 1880 by American inventor Alexander Graham Bell. HeShow MoreRelatedThe Science Fiction Film Genre Essay1683 Words   |  7 Pageshas been around almost as long as movies have, but like the cinema it is still a fairly young art form. This genre came into existence shortly after the invention of the movie camera in 1888 and has endured for over one-hundred years. Science fiction is adaptive; it changes with the times and this trend can be seen in its incorporation of other genres, cultural history and technology. This essay will attempt to define the genre, chronicle the history and evolution, and explore its relation to technologyRead MoreMarketing At Cloud Mobile App Development Platform Kii1374 Words   |  6 Pages Introduction: The connected world vision is no longer a buzzword — it s already happening, said Waqas Makhdum, vice president of marketing at cloud mobile app development platform Kii. Over the next few years, we see it becoming an integral part of our lives, whether it is through smart homes, smart cars or smart health care. It s clear that the Internet of Things will disrupt most industries (Fallon, 2014, para. 2). Today, many of us have, at least two or more connected devices like laptopsRead MoreWhy D Printing Revolutionize The Medical Side Of 3 And Printing1783 Words   |  8 Pagesthe future of 3-D printing revolutionize the medical side of 3-D printing? Introduction: To what extent could the future of 3-D printing could revolutionize the medical side of 3-D printing? 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History of Rome Hannibalic War

Question: Discuss about the History of Romefor Hannibalic War. Answer: Introduction The Second Punic War, also known as the Hannibalic War was fought amongst the armies of Rome and Carthage during the period between 218 and 201 BCE. The First Punic War was fought because of the conflict over the control of Sicily. The Second Punic War comprised of the confrontations between Italy, Spain, Sardia, Sicily and North Africa. Hannibal, one of the history's most able commanders, led the Carthaginians and brought them victories at Cannae and Lake Trasimene. On the other hand, Romans had their own great general, Scipio Africanus, who attacked Carthage on its home soil, defeated Hannibal and delivered the final victory.Carthage later briefly rose again after 50 years for the Third Punic War, but it no more had its position as a great Mediterranean power. The Hannibalic War was a war that filled the hearts of Romans with dread for their lives and for being separated from all they had set up. Discussion The Second Punic War decided the fate of the Romans and Rome, and maybe of Europe. The real and immediate cause of the Second Punic War was the growing rivalry amongst the two great powers who were struggling to gain supremacy in the western Mediterranean part.However, it sped up directly with the rapid rise of Spains dominion by the Carthaginians. The first incident that caused the war was the Saguntine affair. The question that arises is that by attacking Saguntum did Hannibal break any treaty with Rome. Hannibals actions might have infringed two treaties: Lutatius in 241 and Ebro in 226. Saguntum came into alliance with Rome after the Lutatius treaty, making it not getting included in the list of allies. However, confusion remains with the Ebro agreement. Polybius places the date assigned to theagreement several years before Hannibal, making it virtually annulled with the introduction of the new covenant. Therefore, Rome had not legal grounds in restricting Hannibal from attacking Saguntum, even though his actions were unwise. Even though Hannibals conscience was clear, he could not turn a blind eye to the political aspect. He was attacking a town which was under the articulated security of Rome, and he had been forewarned that its catch would be seen as a casus belli. Be that as it may, he persisted and from no military need. The wild quarrel between the Saguntines and Torboletae require excluding risks unless Hannibal wished. Hannibal persisted for various reasons; since he judged war with Rome was certain, and because by moving the Romans into a false position he had compelled on them the onus of announcing war, so he could expect the continued with the support of his home government. His catch of Saguntum would not have been the explanation for war, but instead it no ifs ands or buts realized the eruption of war without a second's pause. The incite explanation behind the war was in this way the action of Hannibal and his organization; however, Polybius finds three principal causes. To begin with, the disdain of Hamilcar towards Rome; after his compelled surrender in Sicily he lived for retaliation, and his spirit survived him. Also, the seriousness felt at Carthage when Rome seized Sardinia and restored the danger of war. Thirdly, coming to fruition in light of this current, Hamilcar's development and the Carthaginian accomplishment in Spain. In the fall of 202 BC, two compelling military and two so far undefeated commandants squared off for one of history's most fundamental battles. Being referred to was world region for the Romans and survival as a sovereign power for the once-compelling Carthaginians. Every once in a while in the records of battling have two such wonderful captains combat against each different as the two who clashed at Zama. Since the Second Punic War had begun in 219 BC, Hannibal Barca had claimed three of the gravest thrashings anytime persevered by the Roman republic at the Trebia River in December 218, at Lake Trasimene in April 217, and at Cannae on August 2, 216. Incredibly, since his surprising crossing point of the Alps in October 218, Hannibal held together a bilingual officer of fortune equipped compel for ideal around 16 years in Italy in the midst of which time he had pounded one Roman pioneer after another. Romans had come to fear him, yet a humble bundle of specialists regarded his mil itary virtuoso. Among them was the Roman who faced him at Zama. Publius Cornelius Scipio Minor had fought his first campaigns as a lesser officer and tribune at the Trebia and Cannae. In 210 BC Scipio was named head in Spain, where his father and uncle had been squashed and slaughtered the earlier year. In light of lessons picked up from looking at how Hannibal coordinated his battles and fights, Scipio retrained his furnished compel and exhibited new, more versatile procedures. His attempts were repaid with complete triumphs against Hannibal's extensive more young kin, Hasdrubal Barca, at the engagements of Baecula in 208 and Ilipa in 207, which drove the Carthaginians from Spain by 206. In the midst of the battle, both sides perceived what was being referred to. In case the Carthaginians lost, they had no line of pull back. If the Romans lost, their nation would kick the bucket. Hannibal had shrewdly supported a crisis in which the Romans were real to fault, yet from which they couldn't pull back without loss of radiance. He was like this in a split second responsible for a war which neither Rome nor Carthage had deliberately outlined. Be that as it may, it was implausible that the two Republics could have occupied peace uncertainly. A modifying of strengths, for instance, existed in the Hellenistic East, may have been kept up for a period, yet explanations behind rubbing would unavoidably happen now that Rome had been constrained to wind up clearly a politically compelling country. In any case, amid the time between the underlying two Punic wars, Rome had not adopted a deliberately brilliant strategy. Rome's second war against Carthage diminished a number of people in the Italian totally open. Men had gone off to war. People had passed on, and people had moved to the urban zones to escape the war. A couple of people had left the farmland to work in the arms business, and some had left for Rome looking for subsistence. The crisp makes a big appearance in Rome had a great time the festivals and other open incitement that were made to keep up open confirmation in the midst of the dull days of the war. Newcomers developed a slant for the city over the life of drudgery they had known wearing down farms. Additionally, after the war completed, several veterans from developing families favoured settling in urban ranges, especially Rome, instead of return to the field. Urban people group in Italy moved toward getting to be plainly stuffed, and Rome transformed into the most jammed city in Europe and West Asia. The Romans won the war mainly due to three main reasons: The military culture of Rome allowed it to create a large number of legions of new and arranged enlists every year, while Carthaginians were liable to fighter of fortune strongholds and two or three accomplices they could persuade. Rome's adversaries fundamentally couldn't adjust. Hannibal's father trusted that Rome can be smothered by turning its different Italic accomplices against it, "freeing" them all the while. As Hannibal found to his disadvantage, Rome's accomplices were not too on edge to get 'freed'. Finally no significant scale severance happened, and the few accomplices Hannibal won were pounded or left piecemeal. Carthage, much like Rome, was a religious government controlled by different fair families. Many were not on talking terms with each other and used each and any opportunity to usurp control, even at the cost of betting destruction. This had made the Carthaginian senate significantly less suitable in overse eing emergencies and settling on decisively decisions. In this way of the war, much farmland in Italy could be bought monetarily. Those with wealth began obtaining this farmland, a couple of landowners broadening their property and a few pros from the public groups scanning for a protected hypothesis and a wellspring of social respectability. With the revived slope toward greater farms came a more important usage of slaves. More territories in the farmland were changed into field, vineyard, and olive estates more suited to Italian soil and environment than was the creating of grain. The wealthiest grounds were changed over to vineyards and the poorer tracts to olive timberlands while cultivating was the most valuable for industrialist landowners. The wars that began with the minor event at Messana in the mid-260s BCE had brought unintended outcomes as wars every now and again do. Countless little agriculturists, who had been the establishment of the Roman Republic, had advanced toward getting to be city-tenants living off of free bread and acknowledging circuses. Conclusion The Second Punic War was lost, and Hannibal was prosecuted for peace terms. The Romans requested Carthage surrendering its entire naval force, all elephants, and each and every Roman prisoner. The Romans moreover asserted southern Spain. Around the beginning of the war, both sides had been for the most part comparable to doing combating powers aground. Rome had a far pervasive maritime compel, yet Carthage had the best pioneer in Hannibal. Toward the day's end, nonetheless, Rome's obviously unlimited resources in men, water crafts, and money, joined with aptitudes on the battle area and summoned of the seas, had ensured Rome could revive incidents more easily than Carthage. It would be a lesson particularly learned and reiterated and again by the Roman furnished drive, now all around practiced at doing combating in various theatres in the meantime. Rome, with its most unmistakable enemy crushed, was by and by, and would remain for an extended time allotment, the unchallenged pro of t he Mediterranean. Ancient Sources Appian, The Punic Wars, Book 8, part 1. Mommsen, Hamilcar and Hannibal, Vol. II., Book. III., Ch. 4. Arnold, Hist., Hannibals Passage of the Alps, p. 478. Liddell,Battle Of Cannae, pp. 311-315. Livy, Siege of Saguntum, Book. XXI., Chapters. 7-15. Bibliography Baronowski, D. W. (2013).Polybius and Roman imperialism. AC Black. Cornell, T. (2012).The beginnings of Rome: Italy and Rome from the Bronze Age to the Punic Wars (c. 1000264 BC). Routledge. Dodge, T. A. (2012).Hannibal: a history of the art of war among the Carthaginians and Romans down to the battle of Pydna, 168 BC. Tales End Press. Goldsworthy, A. (2012).The Fall of Carthage: The Punic Wars 265-146BC. Hachette UK. Hoyos, B. D. (1983). Hannibal: what kind of genius?.Greece Rome,30(2), 171-180. Hoyos, B. D. (1998).Unplanned Wars: The Origins of the First and Second Punic Wars(Vol. 50). Walter de Gruyter. Polybius, Histories, Book 11, part19.

Marketing Plan of Just Group-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Marketing Plan of Just Group. Answer: Introduction The following report is the brief marketing plan for Just Groups in Australia. The company is retail shops for mens, womens wear, and accessories. The name of the company is changed from the Just Jeans to Just Groups in the year 2001 (Justgroup.com.au 2017). The report summarises the situation of the company and its situation in Australian market place and what are the environmental factors that works as an advantage or disadvantage for the organisation. As the company faces huge competition in the retail industry of clothing the analysis of their position in the industry is given. The competitors as listed in the report, industrial analysis points, and the customers segment analysis is given in the chapter (Hannabuss 2013). The situational analysis and opportunity analysis is given too. Australia has a huge market place for these trendy shops. The companys origin was from 1970 (Justgroup.com.au 2017). The SWOT analysis based on the factors identified is highlighted. Identifying the target market by different geographic, demographic and psychographic profile of the consumers is also given. The segmentation and positioning of the organisations are also given. The marketing and communication and ultimately the sales objectives is also given (McDonald and Wilson 2016). The overall budget and implementation plan is given. Lastly the plan and steps to monitor the promotional campaign is given for Just group. Situational analysis Company analysis The organisation was opened in the year 1970 and Kimberly family founded it. This clothing chain was known as Just Jeans and acquired seven big brands of clothing afterward to increase its market profile. The big brands that are housed in the company are Jacqui-E, Peter Aelxander, Portman, Dotti and Smiggle. The premier investments are controlling the interests in the shares of just groups. It became the non-listed public company in the year 2008 and was removed from ASX (Varley2014). The seven different brands of the company are Just Jeans which is there inhouse brands, Jacqui E, Jay Jeans, Portmans, Peter Alexander, Dotti and Smiggle. It has 100 outlets in Australia and neighbouring countries like New Zealand, Singapore and in UK all around. Solomon Lew is the chairperson of the company and Mark McInnis CEO heads the board of directors (Justgroup.com.au 2017). Review of current promotional plans The current promotional campaigns of Just Group revolves around the advertisements through websites, bill-boards and posters, direct marketing and mail-marketing, Television advertisements and face to face selling as well as through public relation. As a strong presence in the retail chains, they also use the value marketing through different marketing channels (Das 2014). Brand image The organisation has grown drastically in the last four decades and continues to grow further. It is also comes under the list of strong retail brands for mens wear in Business insiders list. The packaging plan of the company is also very effective and premiere. Also the promotional plan through the recycling works wonderful for catching the customers attention. They also promote their outlets in societal marketing plan which highlights the energy efficiency plan of the company (McDonald and Wilson 2016). Environmental analysis Political factors This industry in Australia is directly affected by the political vulnerabilities of the country. Therefore, the performance of the organisation is dependent on the interest rates, and trade policies of Australia. A premiere investor acquired the company in 2008 which took over major proportion of the shares from the market making it a non public listed company in the country. The removal of tariff protection for export made it easy for the company to reach the overseas market for expansion. Dotti and Smiggle is one of the famous brand that have captured the market in abroad (McDonald and Wilson 2016). Economic factors The most important economical factor works for retail chains are overall financial performance of the economy. The employment regulation must be good and the economy of business should be firm. In the global financial crisis the company has suffered and faced major loss in the operations due to UK Brexit incidents in the recent years (Parente and Strausbaugh-Hutchinson 2014). Though the stability of the economy of the company has supported the continuation of their market, the overall sales had declined due to financial disruptions Social factors The customers are the centre of revenue generation for the business entity. The profitability of the company will increase as the fashion wear were sold through their 810 outlets. The largest company that uses this can reap the profitability of the company (Hannabuss 2013). The energy efficiency and recyclable usage of their outlets also gives hints of their attention to social responsibility towards their own society. The cultural diversity of the company and employment generation plan is evidence towards their contribution to society(Parente and Strausbaugh-Hutchinson 2014). Technological factors The new forms of technology helps in enhancing the shopping experience as well as the increase the sustainability of the factors. The loyalty programs and reaching the customers through the website of their outlet has become a trends of their brick and mortar. Efficient technological implications of waste management and recycle packaging of products acts as a push in their sales strategy (Varley2014). Cultural factors The lifestyle choices of the Australian are dynamic. Therefore, the choices of wearable fashion of the people changes with the global trends. They have been using the social responsibility factor to enrich their culture among the organisation. The sustainability initiatives taken by the company suggests their good intentions towards employees retention and enhancements of complete cultural uplifting strategies in Australia (Peppard and Ward 2016). Competitors analysis The developed market of retail fashion outlets in Australia poses challenges for Just group. Though their operation in the niche market of jeans in their previous years was limited to a target segment and market, after expansion with the seven brands they increased their domain as well as the opportunities (Peppard and Ward 2016). The strong competitors and their strengths/weaknesses and what challenges they poses for this company is given below. Woolworths and David Jones the largest retail supermarket in Australia, with huge number of outlets. The supermarkets availability and reasonable price affordability of their own and resourced products are threatening for their competitors. However, this retail outlet is more focused on selling the food items and stationeries in their outlets. The company has also enhanced its domain in ecommerce selling opportunities. David jones, which is a holding of the company, is fashion concentrated sellers of mens and womens fashion wear Speciality fashion group this company, though have lesser experience and experience in the Australian market is growing their wings in the industry. The womens fashion brands of Speciality group operate in the upper market clothings in Australia. The company sells its own brands in the market of premiers customers. Therefore, their reach is limited with the womens fashionable clothing (West et al. 2015). Cotton on this organisation is one of the major challengers in the country Australia. This has more information in the Australian market than other major competitors. The company has wide range of products in mens, womens, kids clothing as well as in other demography of people. This has established in the 1988 and has expanded their clothing brand in almost most of the years. The company is accounted as the market challenger in second position (Wilhelm-Rechmann et al. 2014). Big W is one of the competitors of just group. The organisation has strong presence in the industry and has taken its place in the top ten supermarkets of Australia. The clothings are affordable (Armstrong et al. 2015).. Customers analysis As the company in initial stages were dependent upon the jeans sells, they were focused on a certain segment of people. Through the years the target market has increases and based on that the customers segments have also changed. The trends of peoples choices have become dynamic in nature, which reflects upon their purchase choices. The age group lies between 12-35 years. The trend in their buying has been seen in more through their website and online purchase medium. The factor of brand recognition through their clothes has increased too (Parente and Strausbaugh-Hutchinson 2014). SWOT analysis Strength Good suppliers relationship with the most recognised brands in Australia Effective market expansion strategy to New Zealand, Singapore and UK Market experience of 47 years Good customer loyalty programs and gift card opportunity Association of 7 great brand included their own Strong investments opportunities from the new acquirer of major shares Strategic acquisition plan of big brands Opportunities The market coverage of good marketing areas in the international market The strong portfolio of fashion brands and other opportunities Diversification with the online presence as the new emerging market of ecommerce Threats The retail industry has reached it maturity stage in Australia which poses a great challenge for the companies Strong presence of the E-commerce companies in the Australia like eBay and Amazon The niches of upper market sells of clothings The government regulations regarding the export and import policies The competitors identified in the industry have wide range of variety of products that can cover more demography of people in Australia Weakness The most vulnerable weakness of the company is the range of their brands Being a market challengers and competing with the leader David Jones can have Operating on higher profit margin can be a risk factor that cannot be eliminated by increasing the volume of sales Opportunity analysis There is a huge market for the company in Australia as well as the UK, Singapore, China and Ireland. The opportunity to expand their company is also huge in this prospect (Lewis and Ling 2015). Following the trends of clothing is hard and to remain competitive in a mature market is very important for the company as they are in the market for the last 40 years. Objective Marketing objectives The initial objective of the company was to creates new brand of jeans of their own brands To increase the brand recognition and identity of the Just group Increase its portfolio of brands and make people aware of the fun in purchasing their product To increase their revenue and profitability by expansion in international market Communication objectives To make more effective profiling of the customers segments according to the identified target market To make people aware of the new fashion trends of the brands that are available for purchase To increase the brand identity and recognition among the new expanded market of the company To enhance the customer service of the organisation and enrich the public relations with the easily available user interface like Mobile application and website Sales objectives To increase the market share of the company in the Australian retail industry To concentrate in more aggressive marketing in the internal level so the brand gets recognised To be the market leader in Australia and be recognised as a global brand in the retail fashion outlets in the industry. Target market Geographic The geographic profile of the customers of the company is spread through all of Australia. The concentration of the customers is more in Melbourne and South Wales. The international clients of the company are in United Kingdom and Singapore. Singapore clients are very effective in the purchases of the brands of Just Group(Mullin et al. 2014). Demographics The demographic profile includes of the gender, age, professionals, generations and others. The age group that are to be targeted are between 12 to 35. The generation is very dynamic in their fashion choices and that includes the run of the people towards their trends. The Psychographic Wearing the trendiest fashion is very driver of purchasing decision of people. On every occasion, there are needs of different clothing purchases. Therefore, the company must focus of the key drivers of buying their brands of fashion wears. The women section is to be more focused for they are interested in purchasing more clothing (Armstrong et al. 2015). Positioning The seven strong brands of the company have different positioning among Australia. The Peter Alexander is most well known for their Sleepwears. Smiggle is positioned as the most toy store for people, which is very important for kids sections with low priced products (Solomon et al. 2013). Just jeans are positioned as the most comfortable and fun in clothes. Marketing mix strategy Product Product of marketing mix contains the all fashion brands that are acquired by Just group. The company has its own brand called Just Jeans and also the different store outlet of seven brands. Smiggle a trader in books and apparels of the same, Peter Alexander which is a strong sleep wear brand of the group, Jaccqui E and Jay Jays are have shown growth results in and has been performing well around the years (Lewis and Ling 2015). Price The affordability of the customers is reflected in their purchase behavioural pattern. Though some of the brands of the company is highly priced, the just jeans ranges from 40$ to 150$ AUD. The different denim brands are also available in the market price. The prices range differs in different products like mens and womens clothing, foot wears, sleep wears, accessories and all (Hollensen 2015). Place The company has 810 retail outlets all over Australia and international places. The number of outlets is also increasing with the acquisition plan. The availability of their stores are one of the strong point of the company in Australia (Mullin et al. 2014). Promotion The focused promotional tool for the company is direct advertising in their outlet. Other than that, offers in sales and purchase discount are also used in promoting their products. The handiest tool for their promotion is the Billboards of their different brands. The loyalty programs of the company through different gift cards and coupons to buy their products are also given. Free delivery schemes are also used for promoting their products (Gagnon 2016). The promotion through online media is effective promotional tool. The magazine and different leaflets as well as different print media advertisements are also used in the company. The social media accounts of the company are effective in drawing attention of the company. The websites are optimised in different search engines. The messages of the sales promotion and different online media ads are part of their promotional plan. The point of sale strategy and through sponsorship of events is also part of the promotional strategy (Yu et al. 2014) Budget proposed expenditure for the next year Activities website and search engine marketing $24,000 sponsorship of events $38,000 Facebook ads $80,000 video advertising $20,000 telemarketing $40,000 messages and email marketing $5,000 networking through channels $80,000 display of samples in shops $5,000 Gift cards and coupon $60,000 leaflets $10,000 Billboards advertising $50,000 Print media magazines $10,000 Total $422,000 Implementation plan Evaluation and campaign monitoring The marketing plan of the company will be tested with respect to the budget of the company. The evaluation plan of the will include the monitoring of the process of promotional tool. The monitoring will include post campaign feedback management and monitoring the reflections of customers from the outlet as well as the online customers (McDonald and Wilson 2016). Conclusions Therefore, from the above discussion and implementation plan is given for the marketing plan. The company Just group is looking for furthers expansion of their different brands in the international market. The above marketing plan includes the brief company background and key people in the organisation. The situational analysis of the company is further discussed in recognising the customers and other stakeholders of the company. The key factors analysed from the environmental factors are given. The competitors are also analysed for better insights of the position of the Just group in the clothing industry. To have better insights of the company itself the SWOT analysis of Just Group is given. The target market analysis of the geographic, psychographic and demography is discussed. The marketing objectives, sales and communication objectives are given in the chapters. The budget for advertising for one year are given with predicted figures. 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