Public argument Essay Example | Topics and Well Written Essays - 1000 words

Public argument - Essay Example We have the responsibility to protect the wild in the best way possible with consideration that they are also meant to get used to the new habitats and evade extinction. This paper supports the argument in favor of zoos. The main reasons include provision of learning opportunities, for animal protection, and reducing extinction. In addition, this paper disagrees with leaving the animals in the wild to expose them to fear, hunger, injury, disease, cruelty, human conflicts, and loss of habitats. In the debate on zoos ethos largely support zoos. Throughout the world, wild animals are subjected to harsh dangers in the wild yet a little interest in the position of animals in human lives or establishments of meanings through human and animal intersections could save their lives (Rothfels 481). For years, the zoo has been understood as a cultural object that cannot be dismissed by the academy that considers them as places for the intelligent to gain more intelligent. Evidently, zoos have been sought by people since their inception and continue being sought both to pass interaction with extraordinary zoo animals, and to acknowledge that the conception and thought of human history involves even the encounter with nonhumans. Besides interacting with animals and understanding human history, zoos offer humans the opportunity to interpret the world as being in a position to provide environments that are beyond human expectations cute; rare; ferocious; and elusive (Rothfels 482). It is for such reasons that many flock zoos yearly, and pay large sums of money to experience pleasure through the recreation offered in these places. Contrary to the opinion that zoos bring captivity, the lives of animals in zoos vastly differs from that of members of the same species living in the wild. Pathos presents a great strategy in support of zoos. A great difference is evident in the lives of

Othello and Race Essay Example for Free

Othello and Race Essay In Shakespeare’s literary creation â€Å"Othello,† the protagonist, Othello, is a high ranking black soldier in a community of white people. Though he had gained his high marks by sheer perseverance and dedication, as it is in the old times, there are the people’s doubts. He was, after all, still a black man. Shakespeare, through this tragedy had shown the stereotypes of our modern times; that being white presents superiority or a sense of control over people of a different race, specifically those of a darker color. Shakespeare, however, did not mean to degrade or discriminate but rather, he seemed to point out the common mistakes of people that ultimately caused racism. Othello’s race and basically his skin color had played a major factor in the story’s main theme, progress and twists. The story mainly revolve on the struggle of a black man and how he found his happiness, but was cut short by other people’s jealousy and deceit. In his fight for love, the fact that he was black was used against him. It was presented to the woman’s father in a sense that generalizes black people as untrustworthy. It was also the main reason Iago used to point out that his wife Desdemona betrayed him for the love of another man, a man who happens to be of pure white ancestry.

Bharat versus India Ideology Essay -- Hindu Bharatiya Independence

â€Å"Bharat† and â€Å"India† Two Ideas of an Independent Indian State Hindu revivalism has been a part of Indian nationalism almost since the independence movement itself began. However, it has gone through many forms and been embodied in many different organizations, often being ignored in the forum of Indian politics. However, the victory of the Hindu revivalist Bharatiya Janata Party (BJP) in the elections since 1998 has forced many scholars to reconsider the history of such movements, to analyze the forms they have taken throughout the 20th century. This constant reshaping has allowed organizations like the Rashtriya Swayamsevak Sangh (RSS) to survive for decades, though with greater or lesser influence in different periods. Since Independence, it may be better to speak of a â€Å"Bharatiya† movement, rather than a Hindu revivalist or fundamentalist movement. Discussing the Bharatiya Jana Sangh (the first incarnation of the later Jana Sangh and Bharatiya Janata Party), founded in 1951, Hansen says: one of the most significant changes in relation to Golwalkar’s [a leader of the RSS] writings was the use of the term ‘Bharatiya’, which Richard Fox has aptly translated ‘Hindian’, a mixture of ‘Hindu’ and ‘Indian’ (Fox 1990: 64). The use of the term ‘Bharatiya’ thus signified an adaptation to the political realities of official secularism, which had made explicit references to ‘Hindu’ impossible and illegitimate outside the religious field. (Hansen, 85) Thus, almost since the founding of the RSS, it has stood for a complex mixture of religious and secularist ideas. This mixture has carried on to its affiliates, such as the BJP. â€Å"BJP leaders, among them Advani, publicly announced that they were irreligious and never went to ... ...ining their political strength. Instead of phrasing their position as a religious one, it has been displayed as a national and social one, allowing them to keep their traditional base of support, while gaining educated and middle-class voters with right-wing leanings. Bibliography: Andersen, Walter K. and Damle, Shridhar D. â€Å"The Brotherhood in Saffron: The Rashtriya Swayamsevak Sangh and Hindu Revivalism†. Westview Press, Boulder, 1987. Corbridge, Stuart and Harriss, John. â€Å"Reinventing India: Liberalization, Hindu Nationalism and Popular Democracy†. Oxford University Press, New Delhi, 2000. Engineer, Asghar Ali. â€Å"Lifting the Veil: Communal Violence and Communal Harmony in Contemporary India†. Sangam Books, Bombay, 1995. Hansen, Thomas Blom. â€Å"The Saffron Wafe: Democracy and Hindu Nationalism in Modern India†. Princeton University Press, Princeton, 1999.

Night World : Spellbinder Chapter 2

The crowd erupted in panic. Everything was happening at once; Thea couldn't sort out the different impressions. Half the people in front of her were running. The other half were yelling. â€Å"Call nine-one-one-â€Å" â€Å"It got Eric-â€Å" â€Å"I told you to kill it!† The red-headed boy was darting forward with his stick. Other kids were rushing around, looking for rocks. The group had become a mob. The snake was rattling wildly, a terrifying sizzling sound. It was in a frenzy, ready to strike again at any moment-and there was nothing Thea could do. â€Å"Hey!† The voice startled her. It came from Eric, the boy who'd been bitten. â€Å"Calm down, you guys. Josh, give me that.† He was talking to the redhead with the forked branch. â€Å"It didn't bite me. It just struck.† Thea stared at him. Was this guy crazy? But people were listening to him. A girl in baggy shorts and a midriff top stopped hefting her rock. â€Å"Just let me get hold of it†¦ then I can take it out into the brush where it won't hurt anybody.† Definitely crazy. He was talking in such a matter-of-fact, reasonable way-and he was going to try to pin the snake down with that stick. Somebody had to act fast. A flash of ruby-color caught Thea's eye. Blaise was in the crowd, watching with pursed lips. Thea made her decision. She dove for the snake. It was watching the stick. Thea grabbed for its mind before grabbing its body-which kept it immobilized for the instant she needed to seize it just below the head. She hung on while its jaws gaped and its body lashed. â€Å"Grab the tail and we'll get it out of here,† she said breathlessly to Eric the crazy guy. Eric was staring at her grip on the snake, dumbfounded. â€Å"For God's sake, don't let go. It can twist in a second†¦.† â€Å"I know. Grab it!† He grabbed it. Most of the crowd scattered as Thea wheeled around with the snake's head held tightly at arm's length. Blaise didn't run, she just looked at the snake as if it smelled bad. â€Å"I need this,† Thea whispered hastily as she passed her cousin. She snatched at Blaise's necklace with her free hand. The fragile gold chain broke and Thea's fingers closed around a stone. Then she was heading out into the scrub brush, the weight of the snake dragging on her arm. She walked fast, because Eric didn't have much time. The grounds behind the school sloped up and then downward, getting wilder and more gray-brown. When the buildings were out of sight, Thea stopped. â€Å"This is a good place,† Eric said. His voice was strained. Thea glanced back and saw that he looked pale. Brave and very, very crazy, she thought. â€Å"Okay, we let go on three.† She jerked her head. â€Å"Throw it that way and back up fast.† He nodded and counted with her. â€Å"One†¦ two†¦ three.† Giving it a slight swing, they both let go. The snake flew in a graceful arc and landed near a clump of purple sage. It wriggled immediately into the brush without showing the slightest hint of gratitude. Thea felt its cool, scaly mind recede as it thought, That smell†¦ that shade†¦ safety. She let out the breath she hadn't realized she'd been holding. Behind her, she heard Eric sit down abruptly. â€Å"Well, that's that.† His own breathing was fast and irregular. â€Å"Now could I ask you a favor?† He was sitting with his long legs straight out, his skin even paler than before. Perspiration beaded on his upper lip. â€Å"You know, I'm not really sure it didn't bite me,† he said. Thea knew-and knew Eric knew-that it had. Rattlers did sometimes strike without biting, and did sometimes bite without injecting venom. But not this time. What she couldn't believe was that any human would care enough about a snake to let a bite go untreated. â€Å"Let me see your leg,† she said. â€Å"Actually, I think maybe you'd better just call the paramedics.† â€Å"Please let me see.† She kept her voice gentle, kneeling in front of him, reaching slowly. The way she'd approach a scared animal. He held still, letting her roll up his jeans leg. There it was, the little double wound in the tanned skin. Not much blood. But surrounded by swelling already. Even if she ran back to the school, even if the paramedics broke every speed law, it wouldn't be fast enough. Sure, they'd save his life, but his leg would swell up like a sausage and turn purple and he'd have days of unbelievable pain. Except that Thea had in her hand an Isis bloodstone. A deep red carnelian engraved with a scarab, symbol of the Egyptian Queen goddess, Isis. The ancient Egyptians had put the stones at the feet of mummies; Blaise used it to heighten passion. But it was also the most powerful purifier of the blood in existence. Eric groaned suddenly. His arm was over his eyes, and Thea knew what he must be feeling. Weakness, nausea, disorientation. She felt sorry for him, but his confusion would actually work to her advantage. She pressed her hand to the wounds, the carnelian hidden between her tightly closed fingers. Then she started to hum under her breath, visualizing what she wanted to happen. The thing about gems was that they didn't work on their own. They were just a means of raising psychic power, focusing it, and directing it to a certain purpose. Find the poison, surround it, dispel it. Purify and eliminate. Then encourage the body's natural defenses. Finally, soothe away the swelling and redness, sending the blood back where it belonged. As she knelt there, feeling the sun on the back of her head, she suddenly realized that she'd never done this before. She'd healed animals-puppies with toad poisoning and cats with spider bites-but never a person. Funny how she'd known instinctively that she could do it. She'd almost felt that she had to do it. She sat back on her heels, pocketing the bloodstone. â€Å"How are you feeling?† â€Å"Huh?† He took his arm away from his eyes. â€Å"Sorry-I think I sort of blanked out there for a minute.† Good, Thea thought. â€Å"But how do you feel now?† He looked at her as if he were struggling under pressure to be gentle. He was going to explain to her that people who got bitten by rattlesnakes felt sick. But then his expression changed. â€Å"I feel†¦ it's weird†¦ I think maybe it's gone numb.† He peered doubtfully at his calf. â€Å"No, you were just lucky. You didn't get bitten.† â€Å"What?† He scrambled to roll his jeans leg up higher. Then he just stared. The flesh was smooth and unmarked, with just the slightest trace ot redness left. â€Å"I was sure†¦Ã¢â‚¬  He lifted his eyes to hers. It was the first time Thea had really gotten a chance to look at him. He was a nice-looking guy, lean and sandy-haired and sweet-faced. Long legs. And those eyes†¦ deep green with gray flecks. Just now they were both intense and bewildered, like those of a startled kid. â€Å"How'd you do that?† he said. Thea was shocked speechless. He wasn't supposed to respond like this. What was wrong with him? When she could talk again, she said, â€Å"I didn't do anything.† â€Å"Yes, you did,† he said, and now his eyes were clear and direct, full of an odd conviction. Suddenly his expression changed to something like wonder. â€Å"You†¦ there's something so different about you.† He leaned forward slowly, as if entranced. And then†¦ Thea experienced an odd duality. She was used to seeing herself through the eyes of animals: a big, hairless creature in false skins. But now she saw herself as Eric saw her. A kneeling girl with yellow hair falling loose over her shoulders and soft brown eyes. A face that was too gentle, with a very worried expression. â€Å"You're†¦ beautiful,† Eric said, still wondering. â€Å"I've never seen anybody†¦ but it's like there's a mist all around you. You're so mysterious†¦.† A huge quivering stillness seemed to hang over the desert. Thea's heart was beating so hard that it shook her body. What was happening? â€Å"It's like you're part of everything out here,† he said in that wise, childlike voice. â€Å"You belong to it. And there's so much peace†¦.† â€Å"No,† Thea said. There was no peace at all in her. She was terrified. She didn't know what was going on, but she knew she had to get away. â€Å"Don't go,† he said, when she shifted. He had the stricken expression of a heartbroken puppy. And then†¦ he reached for her. Not roughly. His fingers didn't close on her wrist. They just brushed the back of her hand, sliding away when she jerked. But it didn't matter. That light touch had raised all the hairs on Thea's forearm. And when she looked back into the gray-flecked green eyes, she knew he'd felt it, too. A sort of piercing sweetness, a dizzying exhilaration. And-a connection. As if something deeper than words was being communicated. I know you. I see what you see†¦. Almost without knowing what she was doing, Thea raised her hand. Fingertips slightly outspread, as if she were going to touch a mirror or a ghost. He brought his hand up, too. They were staring at each other. And then, just before then- fingers made contact, Thea felt a jolt of panic like ice water. What was she doing? Had she lost her mind? Suddenly everything was clear-too clear. Her future stretched out before her, every detail sharp. Death for breaking Night World law. Herself centered in the Inner Circle, trying to explain that she hadn't meant to betray their secrets, that she hadn't meant to†¦ to get close to a human. That it was all a mistake, just a moment of stupidity because she'd wanted to heal him. And them bringing the Cup of Death anyway. The vision was so clear it seemed like a prophecy. Thea jumped up as if the ground had lurched underneath her, and she did the only thing she could think of to do. She said scathingly, â€Å"Are you nuts? Or is your brain just overheated or something?† He got the stricken look again. He's a human. One of them, Thea reminded herself. She put even more scorn in her voice. â€Å"I'm part of everything; I did something to your leg†¦ yeah, sure. I bet you believe in Santa Claus, too.† Now he looked shocked-and uncertain. Thea went for the coup de gras. â€Å"Or were you just trying to put the moves on me?† â€Å"Huh? No,† he said. He blinked and looked around. The desert was the ordinary desert, gray-green and parched and flat. Then he looked at his leg. He blinked again, as if getting a fresh grip on reality. â€Å"I†¦ look, I'm sorry if I upset you. I don't know what's wrong with me.† Suddenly he gave a sheepish smile. â€Å"Maybe I'm kind of weird from being scared. I guess I'm not as brave as I thought.† Relief trickled through Thea. He was buying it. Thank Isis that humans were stupider than chickens. â€Å"And I wasn't trying to move in on you. I just-† He broke off. â€Å"You know, I don't even know your name.† â€Å"Thea Harman.† â€Å"I'm Eric Ross. You're new here, aren't you?† â€Å"Yes.† Stop talking and go, she ordered herself. â€Å"If I can show you around or anything†¦ I mean, I would like to see you again†¦.† â€Å"No,† Thea said flatly. She would have liked to have kept it to that monosyllable, but she wanted to crush this new idea of his completely. â€Å"I don't want to see you,† she said, too rattled to think of any more subtle way to put it. And then she turned and walked away. What else was there to do? She certainly couldn't talk to him anymore. Even if she would always wonder why he'd been crazy enough to care about the snake, she couldn't ask. From now on she had to stay as far away from him as possible. She hurried back to the school-and realized immediately that she was late. The parking lot was quiet. Nobody was walking outside the adobe buildings. On my first day, too, Thea thought. Her backpack was on the ground where she'd dropped it, a notebook lying beside it on the asphalt. She grabbed them both and all but ran to the office. It was only in physics class, after she'd handed her admission slip to the teacher and walked past rows of curious eyes to an empty seat in the back, that she realized the notebook wasn't hers. It fell open to a page that had Introduction to Flat-worms scribbled in sloping, spiky blue ink. Below were some pictures labeled Class Turbellaria and Class Trematoda. The worms were beautifully drawn, with their nervous systems and reproductive organs shaded in different colors of highlighter, but the artist had also given them big goofy smiling faces. Grotesque but lovable in a cross-eyed way. Thea turned the page and saw another drawing, the Life Cycle of the Pork Tapeworm. Yum. She leafed back to the beginning of the notebook. Eric Ross, Honors Zoology I. She shut the book. Now how was she going to get it back to him? Part of her mind worried about this through physics and her next class, computer applications. Part of it did what it always did at a new school, or any new gathering of humans: it watched and cataloged, keeping alert for danger, figuring out how to fit in. And part of it simply said, I didn't know they had a zoology class here. The one question she didn't want to ask herself was what had happened out there in the desert? Whenever the thought came up, she pushed it away brusquely. It must have had something to do with her senses being too open after merging with the snake. Anyway, it hadn't meant anything. It had been a weird one-time fluke. In the main hallway at break, Blaise came rushing up, quick as a lioness despite the high heels. â€Å"How's it going?† Thea said, as Blaise drew her into a temporarily deserted classroom. Blaise just held out her hand. Thea fished in her pocket for the carnelian. â€Å"You ruined the chain, you know,† Blaise said as she shook back midnight hair and examined the stone for damage. â€Å"And it was one I designed.† â€Å"Sorry. I was in a hurry.† â€Å"Yes, and why? What did you want with it?† Blaise didn't wait for a response. â€Å"You healed that boy, didn't you? I knew he got bitten. But he was human.† â€Å"Reverence for life, remember?† Thea said. † ‘An ye harm none, do as you will.† She didn't say it with much conviction. â€Å"That doesn't mean humans. And what did he think?† â€Å"Nothing. He didn't know I was healing him; he didn't even realize he got bitten.† It wasn't exactly a lie. Blaise looked at her with smoky, suspicious gray eyes. Then she glanced heavenward and shook her head. â€Å"Now if you'd been using it to heat his blood, I'd understand. But maybe you were doing a little of that, too†¦.† â€Å"No, I was not,† Thea said. And despite the warmth that rose in her cheeks her voice was cold and sharp. The horror of that death vision was still with her. â€Å"In fact, I don't ever want to see him again,† she went on jaggedly, â€Å"and I told him so, but I've got his stupid notebook, and I don't know what to do with it.† She waved the notebook in Blaise's face. â€Å"Oh.† Blaise considered, head on one side. â€Å"Well†¦ I'll take it to him for you. I'll track him down somehow.† â€Å"Would you?† Thea was startled. â€Å"That's really nice.† â€Å"Yes, it is,† Blaise said. She took the notebook, handling it carefully, as if her nails were wet. â€Å"Okay, well, I'd better get to my next class. Algebra.† She made a face. † ‘Bye now.† Suspicion struck as Thea watched her go. Blaise wasn't usually so accommodating. And that † ‘bye now†Ã¢â‚¬ ¦ too sweet. She was up to something. Thea followed the ruby of Blaise's shirt as Blaise went back into the main hallway, then turned without hesitation into a locker-lined corridor. There, searching through one of the lockers, was a lean figure with long legs and sandy hair. Fastest tracking I've ever seen, Thea thought sourly. She peered around the Mediterranean-blue door of a broken locker. Blaise walked up behind Eric very slowly, hips swaying. She put a hand on his back. Eric jumped slightly, then turned around. Blaise just stood there. It was all she needed to do. Blaise reeled guys in just by being. It was the glorious dark hair, the smoldering gray eyes†¦ plus a figure that could stop traffic on the freeway. Curves galore, and clothes that emphasized every one. On another girl it might have been too much, but on Blaise it was just breathtaking. Guys who thought they liked the waif look dropped everything to follow her just as fast as guys who thought they liked blonds. Eric blinked at her, looking hazy already. He didn't seem to know what to say. That wasn't unusual. Guys always got tongue-tied around Blaise. â€Å"I'm Blaise Harman.† The voice was low and liquid. â€Å"And you're†¦ Eric?† Eric nodded, still blinking. Yes, he's dazed all right, Thea thought. The jerk. She was surprised at her own vehemence. â€Å"Good, because I wouldn't want to give this to the wrong person.† Blaise produced the notebook from behind her back like a magician. â€Å"Oh-where'd you get that?† Eric looked relieved and grateful. â€Å"I've been looking everywhere.† â€Å"My cousin gave it to me,† Blaise said carelessly. She held onto the notebook as he tried to take it, and their fingers touched. â€Å"Wait. You owe me something for bringing it back, don't you?† Her voice was a purr. And now Thea knew, without a doubt, what was going to happen. Eric was doomed.

Audre Lorde Hanging Fire: Anxiety of a Teenager Essay

The dominant emotion in the poem Hanging Fire by Audre Lorde is anxiety. This is the poem about the uncertainty of a girl in her maturity, who longs for adult guidance. The author uses several examples of imagery in the poem, but the most notable of them is the repetition – anxious repetition. The narrator in the poem is the fourteen-year old girl, who is worried about many things in her life, one of them is the color of her skin. This is a very important issue among the teenagers. In this case, the girl states that her skin â€Å"betrayed† her (Lorde 521). The repetition of girl’s thoughts is quite evident, and her tone of anxiety is thus conveyed to the reader. These thoughts are inherent to many teens, when they are concerned about the way of their awkward dancing, and that they have â€Å"nothing to wear† (Lorde 521). These thoughts of anxiety are intertwined with the narrator’s reference to momma, who is behind the closed door. This is a great depiction by the author of the unavailability of the mother to the teenager. The reader understands that the mother of the narrator does not care about her. The closed door is depicted literally (the door is closed) and figuratively (the mother is not open to her daughter). The repetition makes the emotion of anxiety so powerful, making a strong emphasis on that. This may be explained by the difficult relationship of Lorde with her mother. The narrator seems alone in this world, and the repetition about death expresses her worries about being unnecessary to anybody. Repetition clearly demonstrates to the reader the hard fate of the girl, who wants to convey that she needs someone around her so badly that those people do not even realize. Work Cited Lorde, Audre. The Collected Poems of Audre Lorde. New York, NY: Norton, 2000. Print.

Teamwork Icebreaker Games and Excercises

Teamwork Icebreaker Games and Excercises Icebreakers are exercises that are designed to facilitate interactions. They are often used at meetings, workshops, classrooms, or other group functions to introduce people who dont know each other, spark conversations among people who dont typically converse or help people learn  how to work together. Icebreakers are usually formatted as a game or exercise so that everyone can relax and fun. Some icebreakers also have a competitive element.   Why Icebreakers Help With Team Building Icebreakers games and exercises can help with team building when they require everyone in the group to work together to accomplish a specific task or goal. For example, the group may have to work together to conceptualize and implement a strategy to achieve the task. This sort of teamwork can improve communication among group members and may even help to energize and motivate a team.   Every Team Needs a Leader Icebreakers can also break down barriers among participants who are at different places in the chain of command in an organization - such as a supervisor and the people they supervise. People who normally dont take the lead on a team may have an opportunity to do so during an icebreaker game. This is empowering for many people and may help to identify people in the group with leadership capability and potential.   Teamwork Icebreaker Games The  icebreaker games shown below can be used for both large and small groups. If you have a relatively large group, you may want to consider splitting the attendants into several smaller groups. Although each game is different, they all have a common goal: get the group to complete a task within a specific amount of time. If you have more than one group, you can add a competition element to the game by seeing which team can complete an assigned task the fastest. Sample tasks to try: Build a house of cards using 10 cards.Form a line according to height (tallest to shortest or shortest to tallest).Think up and write down 20 words that start with the letter T.Create and write down 5 questions that have the same answer. After the icebreaker game ends, ask the teams to describe the strategy they used to work together and accomplish the task. Discuss some of the strengths and weaknesses of the strategy. This will help all of the group members learn from each other. As you play more and more icebreaker games, you will notice that the group tries to hone their strategies to improve from one game to the next.   More Icebreaker Games for Teams A couple of  other icebreaker games that you might want to try to encourage teamwork and team building include: Team Building Puzzler - This game encourages multiple teams to compete against each other in a puzzle building competition.The Ball Game - This classic group icebreaker is a great way to help people in small or large groups build trust and get to know each other better.

11 Body Language Mistakes Youre Making in Your Interview

11 Body Language Mistakes Youre Making in Your Interview We’re all nervous going into job interviews. And a lot of times nervousness has a funny way of creeping into our body language in ways we don’t intend. Trouble is, interviewers aren’t nervous, so every body language faux pas is that much more glaring to them. Here are 11  body language mistakes  to watch out for when prepping for your interview.1. Lip bitingAn anxious habit that can be read as a sign of deceit or even as a sexual advance. Avoid!2. Rapid Head MovementThis is straight out of the established list of things to watch out for in liars. Try to keep your head still when being asked a question, and not move it immediately after.3. Mouth CoveringThis can convey your reluctance to answer the question. Try not to cover your mouth unless you sneeze or cough, at least while you’re in the hot seat.4. StiffnessAt the same time, try to avoid being too still. You’ll look a bit awkward, forced, or even as though you’re trying to overcompens ate for your dishonesty with your stillness. Act natural!5. PointingWe all gesture. And that’s fine- natural even. But pointing, especially directly or aggressively, is often considered rude or deflective.6. Covering UpIf you tend to cover vulnerable or sensitive body parts when you’re nervous, this is a habit to watch out for. Even if it’s natural to feel vulnerable, you should try not to show it too clearly. You don’t want to be perceived as having anything to hide.7. Unbalanced Eye ContactIt’s crucial to maintain an appropriate level of eye contact- not too much (weird) and not too little (untrustworthy/shady). Try to strike a natural balance and avoid extremes in either direction.8. MicroexpressionsIf you’re prone to these split second faces or minute little eye rolls, best to try and keep them in check, lest your interviewer notice and get the wrong idea.9. Fake SmilesBetter not to smile big and pretty if you can’t do it without appearing phony. If you can’t make your whole face look happy, not just your smile, then people will notice and assume you’re full of it. Be as genuine and positive as possible.10. Physical BarriersDon’t place physical blockades between you and your interviewer- i.e. your purse, a menu, your phone, your coat. Remain open. If you don’t, your interviewer might assume you’re trying to keep your distance for whatever reason.11. Shallow BreathsTry to keep your breathing calm and even. Heavy, shallow breaths are often credited as a typical behavior of liars. Don’t get lumped into that category just because of nerves!

HEALY Last Name Meaning and Origin

HEALY Last Name Meaning and Origin The popular Irish surname Healy, is a shortened form of OHealy, an anglicized form of one of the following: (1) the Gaelic surname  Ãƒâ€œ hÉilidhe, meaning descendant of the claimant, from the Gaelic  Ãƒ ©ilidhe, meaning claimant. The  Ãƒâ€œ hÉilidhe clan originated in  Connaught. (2) the Gaelic surname  Ãƒâ€œ hÉalaighthe, meaning descendant of  Ãƒâ€°aladhach, a given name likely derived from ealadhach, meaning ingenious. The  Ãƒâ€œ hÉalaighthe clan originated in Munster. Healy is now rarely found with the O prefix, such as OHealy, OHaly or OHely, all common forms of the surname up to the end of the seventeenth century. Healy may also be a geographical English surname for any of the places named  Healey (or variants such as Hayleg, Helei, Heley, Helagh, and Helay) found in Lancashire, Northumberland or Yorkshire.  The name means the high clearing or wood, derived from the Old English heah, meaning high and leah, meaning glade or clearing in a wood. Healy is one of  50 common Irish surnames  of modern Ireland, ranking forty-seventh on the list with a total Irish population of about 13,000.   Surname Origin:  Irish, English Alternate Surname Spellings: HEALEY, HEELEY, HEELY,  OHEALY, OHALY, OHELY, OHEALEY, HALY, HELY, HAILY Famous People with the Surname HEALY Mark Healy - American surferCecil Healy - Australian swimmerDermot Healy - Irish novelist, playwright, and poetJames Augustine Healy - first  African-American Roman Catholic bishop in the United StatesRoy Healy - American rocket scientistTimothy Michael Healy - Irish politician ​Genealogy Resources for the Surname HEALY World Names Surname Profiler - Distribution of the HEALY SurnameTrace the geography and distribution of the HEALY surname through this free online database. It is fairly common throughout Ireland, with the greatest concentrations found in western Ireland. HEALY Family Genealogy ForumSearch this popular genealogy forum for the Healy surname to find others who might be researching your ancestors, or post your own Healy surname query. FamilySearch - HEALY GenealogyExplore over 2 million results, including digitized records, database entries, and online family trees for the Healy surname and variants on the FREE FamilySearch website, courtesy of the Church of Jesus Christ of Latter-day Saints. HEALY Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the Healy surname. DistantCousin.com - HEALY Genealogy Family HistoryFree databases and genealogy links for the last name Healy. Cant find your last name listed? Suggest a surname to be added to the Glossary of Surname Meanings Origins. References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore: Penguin Books, 1967.Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. New York: Oxford University Press, 1989.Hanks, Patrick. Dictionary of American Family Names. New York:  Oxford University Press, 2003.MacLysaght, Edward.  Surnames of Ireland. Dublin: Irish Academic Press, 1989.Smith, Elsdon C. American Surnames. Baltimore: Genealogical Publishing Company, 1997.

Criminology....Ethnographic Paper Essay Example | Topics and Well Written Essays - 2000 words

Criminology....Ethnographic Paper - Essay Example On the other hand however, media theories such as imperialism suggest that such imposition of the dominant society – the English – may not be welcome among the minority populations and there may be an emerging and ever urgent need among the less dominant population to cling to their cultural values in an effort to avoid a complete displacement of their cultural roots, norms and practices. For young British Asians, the struggle to shape and develop identity within a dominant white society is a challenging one. For young second generation Asians, the struggle to reconcile the cultural values and beliefs of their parents with the values of the society they live in and interact with is a Herculean task. This study examines whether the media in particular plays its role in shaping British Asian identity and whether the content of TV programs aid these young ethnic group to assimilate better into British society. The research question: Does the media influence the development of identity among young British Asians? Waters views globalization as a â€Å"social process† in which the limitations imposed by geography are receding (Waters, 1995: 3). According to the world theory of globalization, the world is a system that is comprised of â€Å"multiple cultural systems† (Wallerstein 1974: 390). According to Waters, these social exchanges of symbols, tastes and values are such that â€Å"material exchanges localize; political exchanges internationalize; and symbolic exchanges globalize.† (Waters 1995: 9). Therefore Waters sees a social transformation taking place. Critics of globalization argue that it leads to a homogenization or hybridization of cultures, so that the rich diversity of local culture and traditions may be irretrievably lost. (Nederveen Pieterse 1995; Robertson 1995). The imposition of one dominant culture upon another as a part of the globalization process is the cultural imperialism theory that emerged in the 1960’s - in

Historical and political perspectives Essay Example | Topics and Well Written Essays - 1000 words

Historical and political perspectives - Essay Example , and it became clear that further action was necessary to ensure that the mandate to protect the rights and autonomy of disabled children was not impeding the realistic delivery of a personal understanding of their unique needs and potential. The CAF was one of several initiatives taken in response to widespread doubt regarding the efficacy of the Acts and provided a nationwide model of expectation and practice (Pithouse, 2006). Together, these two changes in national policy have turned the tide for the education of children with special educational needs. The SEN Code of Practice 2001 recommended a graduated distribution of nationwide change in the areas of assessment and inclusion in the mainstream schools. Thereafter, with the emphasis on building bridges between schools, a firm foundation was laid for the CAF 2005. Specifically, the CAF 2005 established a database of information for ascertaining with the special needs of children and standardized related expectations and recommended practices (â€Å"Behaviour and Individual Differences†, 2010). The function of CAF 2005 in addressing the shortcomings of the SEN 2001 Act was never explicitly acknowledged, but was rather a generalized reinforcement of a number of educational reforms. The official purposes focused upon children with an impaired â€Å"opportunity of achieving or maintaining a reasonable standard of health or development† (Pithouse, 2006, 201). Thus, by combining methodological recommendations for focus and economy, the CAF proposes educational change in a multi-faceted and complex manner (Pithouse, 2006). From the above discussion, it is evident that the CAF 2005 was an incremental approach over the objectives established under the 2001 SEN act. While the SEN 2001 act provides legal rights to disabled students, the CAF 2005 focuses more on an integrated approach towards assessing the needs of children and young people. Thus, the latter facilitates a wholesome strategy towards reaching a wider

Was MacBeth responsible for his act of violence or was he made to do Essay

Was MacBeth responsible for his act of violence or was he made to do it - Essay Example This being the case, the play should be viewed as attempting to teach a moral as opposed to the futility of individual choice because of fate. In the third scene of the first act, the witches appear to Macbeth and Banquo. They say to him â€Å"All hail Macbeth, hail to thee, Thane of Glamis!/ All Hail Macbeth, hail to thee, Thane of Cawdor!/All Hail Macbeth; that shalt be king hereafter!† (48-50). They also inform Banquo that he will not be king, but his sons will be kings. This is the event that the other events surrounding the play are a result of. Macbeth is in fact the Thane of Cawdor at the time, but he does not heard about Glamis until the end of the scene. Since this prediction comes true, he assumes that the prediction about his becoming king will also come true. The first thing to consider is that they did not tell him that he had to murder Duncan in order to become king. Their prediction turned out to be true, and Macbeth did not personally have to take any action in order for it to do so. Therefore, there is nowhere inherent in the information that he receives that tells him that he has to murder the king ; he might have become king with no foul play involved. Also, we should consider that Banquo was told that his sons would become kings, and yet he did not take any action to make this happen. The weird sisters merely gave him Macbeth information; they did not tell him what to do or force him into doing anything. In their descriptions of what they were doing before the scene started, they give accounts that imply that they had the sort of power that would be capable of placing spell on Macbeth that would force him to do what they wanted. However, as we see no scenes in which that takes place, we must assume that Macbeth acts upon his own free will. Upon hearing the news about the prediction of the weird sisters and the fact

Shipping Modes Essay Example | Topics and Well Written Essays - 250 words

Shipping Modes - Essay Example An air carrier may be preferred when the customer requires the goods on the same day or after one day and lives far from the production or distribution point. Using the air to transport cargo is faster that other mediums such as road or rail. Additionally, using the air mode evades delays that may be caused by obstructions on land such as traffic jams and other natural occurrences on land. The Air shipping mode is also convenient for perishable goods that need to arrive at the customer fast. The high speeds involved make it possible for goods top reach the customer while they are still fresh. Selecting a speedy mode also has some financial inclination in that it is slightly expensive to use quick modes. The shipping company may require the customer to incur additional costs depending on the less time needed to ship the products. For slower shipping modes, rates are more relaxed. 3dcart University | 9 Important Factors to Consider When Choosing a Shipping Carrier. (n.d.). Retrieved from

WGST 400 Assignment 4 Research Paper Example | Topics and Well Written Essays - 5000 words

WGST 400 Assignment 4 - Research Paper Example of both self-emancipation and social emancipation.1 In England, the term was first employed in the1890s during women’s campaign for individual rights and the claim to citizenship, especially the right to vote. The campaign for suffrage challenged the denial of autonomy to women as citizens and feminists of the period stood for women’s right to ‘a democratic political voice and a social right to resources.’2 However, the meanings of feminism in England extended beyond the campaign for suffrage and encompass such aspects as the segregation and stigmatization of women’s gender roles, celebration of women’s uniqueness and differences, socio-economic and cultural issues of women, equal rights for women, education disparities of women, equality of opportunities and equal wages, antimilitarism and pacific movements, women emancipation movements, and so on. It is worthwhile to analyze the historical growth and development of feminist movements in Great Britain. Organized feminist movements in England can broadly be categorised into two phases-the first wave feminism and the second wave feminism. The first wave feminism consists of feminist movements in the nineteenth and early twentieth centuries, covering the campaign for suffrage as well as feminist experiences during and after the First and Second World Wars. The second-wave feminism covers feminist initiatives beginning from the mid-or late 1960s and extends itself to modern radical feminism. The nineteenth-century intellectual and economic developments, specifically liberalism and the industrial revolution, paved the way for the first wave feminism.3 While liberalism triggered the growth of liberal feminism the industrial revolution offered middle class women a unique opportunity to work out of home and earn money. Similarly, the theory of relative status deprivation has been part ly responsible for the rise of feminism as women strongly felt that they are negated of adequate opportunities whereas their

Shipping Modes Essay Example | Topics and Well Written Essays - 250 words

Shipping Modes - Essay Example An air carrier may be preferred when the customer requires the goods on the same day or after one day and lives far from the production or distribution point. Using the air to transport cargo is faster that other mediums such as road or rail. Additionally, using the air mode evades delays that may be caused by obstructions on land such as traffic jams and other natural occurrences on land. The Air shipping mode is also convenient for perishable goods that need to arrive at the customer fast. The high speeds involved make it possible for goods top reach the customer while they are still fresh. Selecting a speedy mode also has some financial inclination in that it is slightly expensive to use quick modes. The shipping company may require the customer to incur additional costs depending on the less time needed to ship the products. For slower shipping modes, rates are more relaxed. 3dcart University | 9 Important Factors to Consider When Choosing a Shipping Carrier. (n.d.). Retrieved from

Gun Control Essay Example | Topics and Well Written Essays - 500 words - 3

Gun Control - Essay Example Some people think that by banning guns crimes would be removed but this may not be so, as we know that there are many laws made but they are not necessarily followed. These laws which are not followed by the criminals have two adverse effects. First of all those sellers who are not allowed to sell arms and ammunitions become rich selling their weapons illegally. This will lead to a formation of a black market and we will lose complete control over it. â€Å"I am convinced that we can do to guns what weve done to drugs: create a multi-billion dollar underground market over which we have absolutely no control.† (Roman) Secondly, the law abiding citizens face a loss as they now have no weapons while the criminals, who don’t even bother to respect the law, will still be armed. This will reduce the number of lives saved by such law abiding citizens. This shows that the criminals are criminals because they don’t follow the laws and we cannot expect them to do so. †Å"Expecting a carjacker or rapist or drug pusher to care that his possession or use of a gun is unlawful is like expecting a terrorist to care that his car bomb is taking up two parking spaces.† (Chew) People who fought for independence also had guns. It is not the guns that matter; it is the intention of the one using it. Depriving people of guns doesn’t solve the problems but it only worsens it. Think about those nations who are now independent just because they fought for their independency. If they would have no guns, then they wouldn’t have got their independence. Like all the other things, gun control has some positive aspects as well. Guns are weapons and if not handled safely they can cause all the kinds of damage. In 1998, 30708 deaths were caused by weapons in the United States. Of that number, 12102 were assassinations, 17424 were suicides, 366 were accidents, 316 had nameless causes, and only 154 were confirmed to be in self-protection. (Guns in Our

Planning Theory & Practice Essay Example for Free

Planning Theory Practice Essay The creation of a whole new type of community, the `virtual community’, has done much to highlight the potential for communities to form beyond the confines of geographic space (Rheingold, 1993). Technological utopians have found community in cyberspace. Largely anecdotal evidence emphasizes the ability of computer networks to connect people across time and space in strong supportive relationships, blindly extending beyond characteristics of ethnicity, religion or national origin. Guilty of Plagiarism  The creation of a new community, which is called a virtual community, has allowed people to live beyond geographic space. Cyberspace is where technological people have found a sense of community. Computers can connect people across time and space no matter what their characteristics (Hampton, 2002). Not Guilty of Plagiarism Keith Hampton (2002), has coined the term â€Å"virtual community† to refer to a place where people can form social groups â€Å"beyond the confines of geographic space† (p. 228). This â€Å"cyberspace† provides a chance for individuals of varying races and religions to meet and interact via computer. Many technologically savvy people now have a place to meet other without having to physically travel (Hampton, 2002). Not Guilty of Plagiarism. Computers have allowed for people to meet those of other nationalities and cultures worlds away from one another through the computer. The networking capabilities of computers allow for people to build social groups, or communities, in cyberspace rather than in person. An ocean or a mountain will no longer be able to keep these technologically savvy pioneers apart (Hampton, 2002).

The Alma Ata Declaration Still Relevant

The Alma Ata Declaration Still Relevant The Alma Ata Declaration was formally adopted at the International Conference on Primary Health Care in Alma Ata (in present Kazakhstan) in September 1978 (WHO, 1978). It identifies and stresses the need for an immediate action by all governments, all health and development workers and the world community to promote and protect world health through Primary Health Care (PHC) (ibid). This has been identified by the Declaration as the key towards achieving a level of health that will allow for a socially and productive life by the year 2000. The principles of this declaration have been built on three (3) key aspects which include: Equity It acknowledges the fact that every individual has the right to health and the realisation of this requires action across the health sector as well as other social and economic sectors. Participation It also identifies and recognises the need for full participation of communities in the planning, organisation, implementation, operation and control of primary health care with the use of local or national available resource. Partnership It strongly supports the idea of Partnership and collaboration between government, World Health Organisation (WHO) and UNICEF, other international organisations, multilateral and bilateral agencies, non-governmental organisations, funding agencies, all health workers and the world community towards supporting the commitment to primary health care as well as increasing financial and technical support especially in developing countries. Other important principles identified by the Declaration include: health promotion and the appropriate use of resources. The declaration calls on all governments to formulate strategies, policies and actions to launch and sustain primary health care and incorporate it into the national health system. It was endorsed by the World Health Assembly in 1978 hence enshrining it into the policy of the WHO (Horder, 1983). Background Back in the 1960s and 1970s, many developing countries of the world gained independence from their colonial leaders. In efforts to provide good quality healthcare service for the population, these new governments established teaching hospitals, medical and nursing schools most of which were located in urban areas (Hall Taylor, 2003) thus creating a problem of access to good quality health service especially for people that reside in rural communities. Successful programmes were initiated by Tanzania, Sudan, Venezuela and China in the 1960s and 1970s to provide primary care health services that was basic as well as comprehensive (Benyoussef Christian, 1977; Bennett, 1979). It is on the basis of these programmes that the term Primary Health Care was derived (Hall Taylor, 2003). In low income countries, the primary health care strategy as described by the Alma Ata was very influential in setting health policy during the 1980s however in high income countries such as the United Kingdom, it was considered irrelevant on the presumption that the level of primary care service was already well developed (Green et al., 2007). Primary health care has been defined in the Declaration of Alma Ata as; essential health care based on practical, scientifically sound and socially acceptable methods and technology made universally accessible to individuals and families in the community through their full participation and at a cost that the community and country can afford to maintain at every stage of their development in the spirit of self reliance and self-determination. It forms an integral part both of the countrys health system, of which it is the central function and main focus, and of the overall social and economic development of the community. It is the first level of contact of individuals, the family and community with the national health system bringing health care as close as possible to where people live and work, and constitutes the first element of a continuing health care process. (WHO, 1978) The Alma Ata Declaration brought about a shift on emphasis towards preventive health, training of multipurpose paramedical workers and community based workers (Muldoon et al., 2006). In order to achieve the global target of health for all by the year 2000, goals were being set by the WHO (WHO, 1981) some of which include: At least 5% of gross national product is spent on health. A reasonable percentage of the national health expenditure is devoted to local health care. Equitably distribution of resources At least 90% of new-borne infants have a birth weight of at least 2500g. The infant mortality rate for all identifiable subgroups is below 50 per 1000 live-births. Life expectancy at birth is over 60 years. Adult literacy rate for both men and women exceeds 70%. Trained personnel for attending pregnancy and child birth and caring for children for at least 1 year of age. It has been over 30 years now that the Declaration of Alma Ata was adopted by the WHO. A look at the current health trend around the world especially in developing countries such Nigeria, Ghana, Niger, Zimbabwe and so many others will reveal that the goal of achieving health for all by the year 2000 through primary health care has not been a reality. Although there have been reasonable improvement in immunisation, sanitation and access to safe water, there is still impediments in providing equitable access to essential care worldwide (WHO, 2010) What went wrong? Lawn et al. (2008) explain that the Cold War significantly impeded the desired impact expectation of the Alma Ata Declaration in the sense that global developmental policy at that time was dominated by neo-liberal macro economical and social policies. The effect of this on poorer countries of the world particularly in Africa was implementation of structural adjustment programmes in effort to reduce budget deficit through devaluations in local currency and cuts in public spending. This resulted in the removal of subsidies, cost recovery in the health sector and cut backs in the number of medical health practitioners that could be hired. The introduction of user charges and encouragement of privatisation of services during this period had an untoward effect on poor people who could not afford to pay for such services. The combination of these factors hence resulted in part to the crippling of the quality of service that can be provided at the primary care level. People who could afford such service resorted to health service offered at secondary or tertiary care which in most cases is difficult to access. The introduction of a new concept of Selective Primary Health Care as proposed within a year of the adoption of the Alma Ata Declaration by Walsh Warren (1979) changed the dimension of primary health care. This interim approach was proposed due to the difficulty experienced in initiating comprehensive primary health care services in countries with authoritarian leadership (Waterston, 2008). Walsh Warren (1979) argued that until comprehensive primary health care can be made available to all, services that are targeted to the most important diseases may be the most effective intervention for improving health of a population. The measures suggested include; immunisation, oral rehydration, breast feeding and the use of anti malarias. This selective approach was considered as being more feasible, measurable, rapid and less risky, taking away decision making and control away from the community and placing it upon consultants with technical expertise hence making it more attractive partic ularly to funding agencies (Lawn et al., 2008). An example of a selective primary care approach is the Expanded Programme on Immunisation (EPI). Selective primary health care is concerned with providing solutions to particular diseases such as HIV/AIDS and tuberculosis while comprehensive primary care as proposed the Alma Ata begins with providing a strong community infrastructure and involvement towards tackling health issues (Baum, 2007). The shift in maternal, new-borne and child health as a result of programmes that removes control from the community hinders the actualisation of the goals of primary health care as emphasized by the Alma Ata Declaration. The reversal of policy in the 1990s by the WHO and other UN agencies to discourage traditional birth attendants and promoting facility based birth with skilled personnel (Koblinsky et al., 2006) is an example of such. The World Banks report Investing in Health which was published in 1993 saw the World Bank become a great influence and major key player in international public health as such robbing the WHO of the prestigious position (Baum, 2007). It considers investments for interventions that only have the best impact on population health as such removing local control and advocating a vertical approach to health. This move counteracts the process of the social change described by the Alma Ata Declaration which is necessary for realisation of its goals. These go to show that consistency both in leadership (locally and globally), policy as well as good evidence (to drive policy making and actions), are important ingredients for global initiatives to succeed. What went right? Even with the several elements that prevailed against the achievement of the collective goals of the Alma Ata Declaration, several case studies show that when provided with a favourable environment, primary health care as prescribed by the Alma Ata is sufficient to bring about a significant improvement in the health status of any population or country. Case study 1: Primary Health Care in Gambia Using data obtained from a longitudinal study conducted by the United Kingdom Medical Research Council over a 15 year period for a population of about 17,000 people in 40 villages in Gambia, Hill et al. (2000) compared infant and child mortality between village with and without primary health care. The extra services that were provided in the villages with primary health care include: a village health worker, a paid community nurse for every 5 villages and a trained traditional birth attendant. Maternal and child health services with vaccination programme were accessible to residents of both primary health care and non primary health care villages. There was marked improvement in infant and under 5 mortality in both sets of villages. After primary health care system was established in 1983, infant mortality dropped from 134/1000 in 1982 83 to 69/1000 in 1992 94 in the primary health care villages and from 155/1000 to 91/1000 in non primary health care villages over the same period of time. Between 1982 and 83 and 1992-94, the death rates for children aged 1-4 fell from 42/1000 to 28/1000 in the primary health care villages and from 45/1000 to 38/1000 in the non primary health care villages. However, in 1994 when supervision of primary health care was weakened, infant mortality rate in primary health care villages rose to 89/1000 for primary health care village in 1994 96. The rate in non primary health care village fell to 78/1000 for this period. The implementation and supervision of primary health care is associated with a significant effect on infant mortality rates for these groups of villages that benefitted from the programme. Case study 2: Under 5 mortality and income of 30 countries To assess the progress for primary health care in countries since Alma Ata, Rohde et al. (2008) analysed life expectancy relative to national income and HIV prevalence in order to identify over achieving or under achieving countries. The study focused on 30 low income and middle income countries with the highest year reduction of mortality among children less than 5 years of age and it described coverage and equity of primary health care as well as other non health sector actions. The 30 countries in question have scaled up selective primary care (immunisation, family planning) and 14 of these countries have progressed to comprehensive primary care which has been marked with high coverage of skilled birth attendants. Equity with skilled birth attendance coverage across income groups was accessed as well as access to clean water and gender inequality in literacy. These 30 countries were grouped into countries with selective primary care; mixture of selective and comprehensive primary health care; and comprehensive primary health care alone. The major players among countries with comprehensive primary health care are Thailand, Brazil, Cuba, China and Vietnam. Overall, Thailand tops the list and it has comprehensive primary health care. Maternal, new-borne and child health in Thailand were prioritised even before Alma Ata and has been able to increase coverage for immunisation and family planning interventions. The Government investment in district health systems provided a foundation for comprehensive primary health care in maternal, new-borne and child health as well as other essential services. Community health volunteers also played a significant role towards Thailands medical advancement. They promoted the use of water sealed latrines to improve sanitation and were very instrumental towards the decline of protein calorie malnutrition in pr e-school children in the past 20 years (WHO, 2010). Participation of the community health volunteers is a major source of community involvement into health care of Thailand (ibid). The following factors were identified as important lessons from high achieving countries: accountable leadership and consistent national policy progress with time; building coverage of care and comprehensive health systems with time; community and family empowerment; district level focus which is supported by data to set priorities for funding, track results as well as identify and redress disparities; and prioritising equity, removing financial barriers for poorest families and protection against unavoidable health cost. Case study 3: Integration of cognitive behaviour based therapy into routine primary health care work in rural Pakistan Rahman et al. (2008) in a cluster-randomised control study in Pakistan shows the benefits derived when cognitive behaviour therapy in postnatal depression is integrated with community based primary health care. Training was provided to the primary health care workers in the intervention group to deliver psychological intervention. The health care workers also receive monthly supervision and monitoring. Significant benefit (lower depression and disability scores, overall functioning and perception of social support) was reported in the intervention group to suggest that this kind of measures as supported by the Alma Ata can drive the initiative towards Health for all. It is evident and clear that countries that practiced comprehensive primary health care as enshrined by the Alma Ata reaped great benefits in terms of population health improvement. Although it has been argued that comprehensive primary health care is too idealistic, expensive and unattainable (Hall Taylor, 2003), evidence suggest that it is more likely to deliver better health outcomes with greater public satisfaction (Macinko et al., 2003). This kind of care can deal with up to 90% of health demands in low income countries (World Bank, 1994). Relevance of Alma Ata in this present time Our present world that has been characterised by marked epidemiological transition in health. Low income countries as well as high income ones are faced with increasing prevalence of non communicable as well as chronic disabling disease (Gillam, 2008) hence, the existence of infectious diseases (malaria, HIV/AIDS, Tuberculosis etc), and diseases like cardiovascular disease and diabetes. For low income countries such as sub-Sahara African Countries, this constitutes a major health problem because their health systems are mainly oriented towards providing services inclined with maternal and child health, acute or episodic illnesses. As such current health systems need to have the capacity to provide effective management for the current disease trend. The Alma Ata provides a foundation for how such effective health service can be provided. Because, primary health care is the first line of contact an individual has to health care, it is thus very influential in determining community heal th especially when the community is fully empowered to participate. As societies modernise, as it is the case in our current world, the level of participation increases and people want to have a say in what affects their lives (Garland Oliver, 2004). Thus, the level participation in health care is better off and more powerful in this present time than it was when it was the Alma Ata was adopted. Evidence suggest that the values as enshrined by the Alma Ata are becoming the mainstream of modernising societies and it is a reflection of the way people look at health and what they expect from their health care system (WHO, 2008). Alma Ata failed in some countries because the Government of such countries refused to put strategies towards sustaining a strong and vibrant primary health care system that is appropriate to the health needs of the community such that access is improved, participation and partnership is encouraged and health is improved in general. There is no goal standard guideline or manual on Alma Ata but individual governments have to develop their own strategies which should be well suited towards meeting their own needs. The Alma Ata founding principles is still relevant towards achieving these goals especially as it brings health care to peoples door step as it encourages training of people to efficiently and effectively deliver health services. Evidence has shown that there is a greater range of cost effective interventions than was available 30 years ago (Jamison et al., 2006). It is for these reasons that primary health care is essential towards achieving the millennium development goals e specially as it concerns child survival, maternal health, and HIV/AIDS, malaria, tuberculosis and other diseases. The Alma Ata emphasises the importance of collaboration as an important tool towards introducing, developing and maintaining primary health care. This partnership as supported by the Alma Ata is essential to increase technical and financial support to primary health care especially in low income countries. It is a current trend to find an increasing mixture of private and public health systems as well as increasing private-public partnerships. Governments, donor and private organisations are now working together to promote and protect health unlike after Alma Ata (OECD, 2005). There is also increased funding and this is shifting from selective global funds to strengthening health systems through sector wide approaches (Salama et al., 2008). This kind of collaborations is a step in the right direction and when it is strengthened according to the principles of the Alma Ata, it will not only improve the buoyancy of the health care system but also improve participation and equity in the sense that health care is more qualitative and accessible to the people. The years that followed after adoption of the Alma Ata by WHO member states was characterised by unstable political leadership and military dictatorship especially among low income countries which lead to neglect of the health sector. This created unfriendly environments for the development and maintenance of stable primary health care systems. In this current times however, most countries have embraced the democratic system of leadership that promotes equity, participation and partnership. Health equity is continually enjoying prominence in the dialogue of political leaders and ministries of health (Dahlgren Whitehead, 2006). Thus, the environment being created is friendlier to the Alma Ata hence making it more relevant in this time. Thirty years ago, the values of equity, people centeredness, community participation and self determination embraced by the Alma Ata was considered as being radical but today these values have become widely share expectations for health (WHO, 2008). Our current time has been marked by gross technological advancement which was not available in the 1970s. There is also an increased wealth of knowledge and literature on health and on the growing health inequalities between and within countries all of which was not available 30 years ago. All these put together provides a relevant foundation to support the Alma Ata in the present time making it more relevant in delivering effective health care service. Conclusion The prevailing political and economic situation around the world make the Alma Ata more relevant than it was in 1978. However, there is still need for more to be done. There is need for the revitalisation of primary health care according to the tenets of the Alma Ata and progress made should be consistently monitored. There is also the need for an increased commitment to the virtues of health for all as well as increased commitment of resources towards primary health care which should be driven by good evidence base. It is important that emphasis be changed from single interventions that produce short term or immediate results to interventions that will create an integrated, long term and a sustainable health care system. Even with the challenges being faced so far with full implementation of the Alma Ata, the ideals are relevant still relevant now more than ever.

Satan and Jesus in John Miltons Paradise Lost :: Milton Paradise Lost Essays

Satan and Jesus in Paradise Lost The subject, the drama, and the importance of Paradise Lost is grand. The epic represents what can be accomplished with the English language as sounds and syntax are carefully crafted. But the work is not shallow, because Milton argues forcefully the wisdom and justice of God Almighty for His dealings with mankind. In the words of Samuel Johnson, Milton attempts to show "the reasonableness of religion."   Ã‚  Ã‚   No doubt, Ezra Pound represents the most vocal of the anti-Milton faction. In his essay, "Notes on Elizabethan Classicists," Pound accuses Milton of "asinine bigotry," and dislikes the "coarseness of his mentality." Pound admires the Byronic hero--alone and rebellious--who struggles to fight for his lost cause in spite of overwhelming odds. According to Pound, because of his heroic willingness to fight against God and to never give up, Satan is the true hero in Paradise Lost. However, based on his actions, Satan fails to be any kind of hero. The real hero of Paradise Lost is the Lord Jesus Christ.   Ã‚  Ã‚   Satan is anything but a hero. Satan is a complainer and a whiner. When he realizes that he is in Hell, Satan begins complaining about his "injur'd merit." For Satan, life is not fair since God the Father loved and preferred His Son more than him. Even though Heaven was lost, Satan states that "All is not lost." According to Satan, "the unconquerable Will," the "study of revenge," and "immortal hate" remained. However, everything worthwhile is lost. Satan is in Hell because he rebelled against God and God cast him with the rebel angels out of Heaven. Here Satan whines because he blames God for not revealing all of His power. Indeed, Satan states that God tempted the angels to rebel in order that the Lord could use His superior strength to crush the rebellion.   Ã‚  Ã‚   Also, Satan is a coward. Not willing to confront the angels of Heaven, Satan resorts to disguise and to lying. As a "stripling Cherub," Satan asks Uriel, an archangel, for directions to paradise in order to adore man and to praise God. Uriel does not see Satan's hypocrisy, "the only evil that walks / Invisible." Once on earth, Satan changes into a wolf, and then into a cormorant where he sits in the Tree of Life "devising Death / To them who liv'd." Satan is not contented to be angry with God alone; he wants to destroy the innocent and powerless.

Diversity: Key Attributes

Bus 520 Week 1 Case: Diversity Competency 1. Which key attributes of the diversity competency are illustrated in this case? Give a specific example of each attributes identified. The key attributes of the diversity competency that were illustrated in this case are embracing and developing personal team or organizational tendencies and learning from individuals, teams, or organizations with different characteristics, experiences, perspectives, and backgrounds. Accenture incorporated these attributes by introducing Back-up Dependent Care, Lifework, and Future Leave programs. . Which key attributes of the self-competency are illustrated by Chris Tserng in this case? Give a specific example of each attribute identified. The key attributes of the self competency that were illustrated by Chris Tserng are taking responsibility for managing oneself and career over time and through stressful circumstances; assessing and establishing one’s own developmental personal, and work-related go als. In the case, Chris had been at Accenture for ten years before she started a family. Once the baby was born, she planned to take her scheduled maternity leave and vacation time. During the time she was off, Chris hired a caregiver however; the caregiver could not start when Chris was ready to work. Chris took advantage of the Future Leave program. This program allows employees to address personal and family issues while preserving their careers. 3. Which key attributes of the change competency are illustrated in this case? Give a specific example of each attribute identified. Accenture illustrated the following key attributes of change competency: Seeking gaining, sharing, and applying new knowledge in the pursuit of constant improvement, creativity, and entirely new approaches or goals, applying processes to introduces and achieve organizational change. Accenture conducted internal surveys through out the company. The company collected the data from the surveys and found out what was important to their employees. With this information, Accenture introduce several programs that allowed employees to balance their personal and professional lives.

Emma/Clueless Essay

Emma Essay How has the changing contexts influenced the representations of main issues from Emma to Clueless? Amy Heckerling’s Clueless is a cinematic reconstruction of Jane Austen’s 19th century classic Emma and perfectly encapsulates the idea that the issues of a time, change and adapt with the changing of context. The contemporary text Clueless takes the rustic values placed on courtship, dating and ultimately marriage as well as the social/class distinctions in Regency England and successfully transforms them to better suite the new context of a contemporary audience and less rigid society.In the 19th century, marriage was the sole occupation of women and was the only way for women to rise in social status and to ‘support themselves’. Marriage was a fundamental aspect of Austen’s world and the importance of marriage is highlighted as Emma states that she is â€Å"not going to be married† and Harriet exclaims in a shocked tone â€Å"it is so odd to hear a woman talk so! †. For Harriet, and most women in the 19th century, marriage was an economic necessity to provide a stable financial future.This is reiterated by Emma’s use of short phrases in â€Å"a single woman, with a very narrow income, must be a ridiculous, disagreeable old maid† which expresses her disdain for those women who do not possess fortunes to match hers and reinforces the value of wealth in relation to marriage. Marriage was therefor, not for love but for wealth, as is demonstrated in Mr. Elton’s arrogant proclamation that he â€Å"need not so totally despair of an equal alliance as to be addressing myself to Ms. Smith! † The use of the word ‘alliance’ emphasizes the fact that matrimony was for financial benefits.Marriage in Austen’s time was valued unconditionally and was seen as a means to achieve financial and social stability. While Emma focuses on the importance of marriage in the rigid Regen cy period, in the contemporary American setting of Clueless, although marriage is still featured, the focus has shifted to more contemporary themes relating to the sexuality and fluidity of relationships. Cher’s dialogue when explaining her indecisiveness over who to lose her virginity to: â€Å"You know how picky I a with my shoes, and they only go on my feet! shows how sexual relationships have replaced marriage in the new context, as Cher’s dilemma becomes a question of whom to lose her virginity to and not whom to marry. The role of women in courtship has also changed dramatically as is demonstrated by the zoom in on Cher’s feet rubbing Christians, indicating her desire to have sex with him. This active role in the relationship contrasts starkly with the subservient role women played in the 19th century. Marriage still plays a role in the 21st century and this is shown the last scene; the marriage of Mr.Hall and Ms. Geist. Heckerling does however, employ sa tire through Cher’s voice-over of â€Å"As if! I’m only 16! This is California, not Kentucky. † when audiences presume that she is marrying to gently mock the 19th century necessity to marry early, once again highlighting the shift away from the importance of marriage. In the 21tst century, marriage has been pushed to the side and values in relationships focus more on sexuality. The social hierarchy of Regency England was rigid and dependent on wealth, property and heritage of the individuals and families.The extreme importance of class is demonstrated through the exaggerated caricature of Mrs. Elton, a woman who is quite obnoxious, but still thought to be a better â€Å"catch† than the kind-hearted Harriet, simply because of her â€Å"genteel heritage† and â€Å"wealth†. The rigidity of social standings is further accentuated by Emma’s pretentious and condescending tone in â€Å"the yeomanry are precisely the people with which I fee l I can have nothing to do with† where her disdain for Robert Martin, a farmer in love with Harriet, reflect her disdain for those with a lower social standing than herself.Austen however, challenges the prerequisites of her society through her character Mr. Knightley, who shows generosity towards the lower class despite his own high social standing, even describing Robert Martins as â€Å"respectable, intelligent, gentle†. His use of positive adjectives accentuates Austen’s view that kindness and charity are more important that social superiority; an idea that many in her time did not share. Heckerling appropriates 19th century class snobbery and transforms them to better suite the growing multicultural and democratic setting in Clueless.Although class distinction no longer exists, Clueless depicts a social structure based on popularity, appearance and acquaintance in a high school environment. The importance of popularity mirrors the importance of class in Emma and is established through Cher’s use of dialogue in â€Å"The fact that you hang with Dionne and I, speaks very highly of you. † Close up shots of Cher and Dionne’s disgusted expressions as they scorn Trevor (the Clueless equivalent of Robert Martin) again echoes the class snobbery and disdain shown by the genteel in Emma towards those of lesser standing.Heckerling does however; emphasize the fluidity and flexibility of 21st century class structure, which is the principal difference between the contexts of Emma and Clueless. Tai’s gradual change of costume is in direct correlation to her gradual rise in popularity from â€Å"adorably clueless† outcast to the centre of attention; highlighting the superficial and shallow ‘social’ structure present in the 21st century. Amy Heckerling has taken into consideration the changed context of Clueless and appropriately caused the adapted the Regency England views on social structure to better r eflect the class values of the high school setting.

Effectiveness of Educational Technology”

The purpose of this research â€Å" Effectiveness of Educational Technology† â€Å"From a Department of Education 1995 forum, some panelists contended that rather than debating the connections between technology-based instruction and test scores, schools should focus on the most obvious and compelling reason form implementing technology-namely, those students needs strong technology skills to succeed in the world of work. From research studies it shows positive benefits from the use of technology for educational purposes. The data method use to collect this information was â€Å"First, a U. S. Department of Education-funded study of nine technology-rich schools, concluded that the use of technology resulted in educational gains for all students regardless of age, race, parental income, or other characteristics. The second, a 10-year study supported by Apple Computer, Inc. Concluded that student provided with technology-rich learning environments ‘continued to perform well on standardized tests but were also developing a variety of competencies not usually measured. † Some success seen by there research, rising scores on state tests, improved student attendance, increased student comprehension, self motivation, more parent/ teacher support improved student retention. Another issue the research hoped to confront was the possibility of negative effects from prolonged exposure to computers. Some critics have worried those students who use computers extensively will become ‘brain-dead’ or less social from looking at the computer screen all day. At the end of two years, the researchers learned that some of their worst fears had been groundless. † In a 1994 Software Publisher's Association (SPA) study, research found that: Educational technology has a significant positive impact on achievement in all subject areas, across all levels of school, and in regular classrooms as well as those for special-needs students. Educational technology has positive effects on student attitudes. The degree of effectiveness is influenced by the student population, the instructional design, the teacher’s role, how students are grouped, and the levels of student access to technology. Technology makes instruction more student-centered, encourages cooperative learning, and stimulated increased teacher/student interaction. Positive changes in the learning environment evolve over time and do not occur quickly. †

Unionization and the nursing process Research Paper

Unionization and the nursing process - Research Paper Example For instance, there is major focus on addressing issues pertaining to nursing shortages and resource allocations thereby improving the quality of health outcomes. This implies that unionization in the nursing profession plays an important role of improving performance through quality service delivery. An analysis on the effects of unions in nursing profession indicates that unions are facilitators of effective nursing practice. This is attributed to the fact that unions work towards ensuring the wellbeing of nurses yet simultaneously maintaining and improving the quality of services delivered. Therefore, the role and goals of unions in nursing profession are in concurrence with nursing objectives as a profession. Nonetheless, union membership requires participation in the various activities of the union. This implies that members have a role to play in the union and it is not the responsibility of the management only to take part in union activities. For example, members are required to attend union meetings, take part in projects and act in support of the union even in seemingly challenging times such as during demonstrations. This implies that nurse are required to maintain active membership in unions. However, the increased focus towards unionization has seen establishment of relatively many unions with different goals (Benson, 2010). In a bid to reduce conflict of interest there are suggestions on establishment of a centralized union. Formation of a centralized union would arguably be a great step towards strengthening nurses and ensuring fair representation. Considering all the advantages of unions, it is relatively difficult for unionized members to cope in a nonunionized environment. Nonunionized workers have to cope with all their work related problems including possible management oppressions. This implies that working in a nonunionized environment is relatively frustrating and undesirable (Laureate Education, Inc. 2012). Therefore, it

Macro Economics-- Redbox Price Hike Could Dodge Netflix Outrage Essay

Macro Economics-- Redbox Price Hike Could Dodge Netflix Outrage - Essay Example Because the price has increased, it is reasonable to expect that the quantity demanded will decrease. This is because the market demand will adjust to the increased prices by not purchasing the same amount of DVDs as before. However, if demand is high enough, then quantity will remain relatively the same. This is because a competitor, Netflix, raised its prices by even more—60%. Even though consumers may not like the price hike, they may have no other option but to continue using Redbox’s services. I think that Redbox is doing the right thing by raising their prices because they need to make a profit. Because operating costs have risen, it is only natural to pass on that increase to customers. Redbox needs to be aware that its customer base may fall due to this announcement. If so, Redbox needs to decrease its prices marginally so that market equilibrium can be

Business Resources Management Case Study Example | Topics and Well Written Essays - 1500 words

Business Resources Management - Case Study Example Analysis of the business it operates in HSBC has grown from a mere local banking facility to a leading world banker. It has been able to establish most of its braches in most places in the United Kingdom and other Asian countries. It is the first and the largest financial institutions in the whole of United Kingdom. It has also been ranked the second world largest banking and financial service institution. This has been based on the fact that the business has been able to roll out a well established network in the whole world which provides a variety of services to its clients. It offer financial services including mortgages, insurance facilities, saving accounts, credit cards, loans, investment and others, consumer finance including credit cards, consumer loans, motor vehicle financing, commercial banking which is mainly meant to serve small and medium size enterprises, corporate investment including markets and private banking, and other services which are provided in all its branches. This means that it has been able to satisfy the financial demands of its customers by offering a variety of services. (King, 1991) The banking sector is one of the most competitive sectors in the world. There are many providers of the services and the survival of any financial institution depends on the competitive advantage that an institution is able to create over its competitors. There are some key elements that determine how a financial institution is able to create a competitive advantage in the market. This is based on the level of confidence that customers can have on the financial institution regarding how the business operates. The financial strength is of crucial importance as it determines how the... This essay looks at HSBC Company and evaluate the Human resource management in the company. The organization opened its door to customer in 1865 trading under the name Hong Kong and Shanghai Banking Corporation Limited. Since its inception, the company has been able to grow and expand in all part of the world. It has been able to establish a sophisticated network of agencies and branches not only in Asia but also in the other European countries. Therefore the bank is not just a leading banking facility in Asia but it can be ranked as a world leader in banking. HSBC has grown from a mere local banking facility to a leading world banker. It has been able to establish most of its braches in most places in the United Kingdom and other Asian countries. For a company with a worldwide operation like HSBC, there can be no better option than taking a close-knit approach in the management of its workforce. The researcher states that there must be an effective way of dealing with the demands of such large workforce and therefore effective HRM policies become an indispensable tool. The company has been able to apply good human resource management in order to enhance competence of its workforce. However, the researcher concluds that there’s still much that the company has to do in order to integrate all the workers especially to deal with the problem of discrimination in the work place. This will be in line with its policy of recognizing that every individual makes an impact in the company.

CLIMATE CHANGE AN OUTCOME OF ANTHROPOGENIC FACTORS Essay

CLIMATE CHANGE AN OUTCOME OF ANTHROPOGENIC FACTORS - Essay Example The Intergovernmental panel on climate change at the Kyoto protocol determined in 2007 that â€Å"most of the observed increase in global average temperatures since the mid-20th century is very likely due to the observed increase in anthropogenic greenhouse gas concentrations† [2]. Furthermore, based on the assumption that significant anthropogenic warming has taken place over the past 50 years over each continent except Antartica, it has been concluded that anthropogenic climate change is having a significant impact on physical and bilogical systems globally [3]. Climate change is occuring on all continents and in most oceans. Changes in the natural system since 1970 have been occuring where temperature increase has taken place. These changes cannot be explained by natural climate variations alone. This implies that climate change is primarily attributable to anthropogenic factors. The Intergovernmental Panel on Climate Change (IPCC) conclude that the earth is warming and tha t humans are probably the cause. Technologies to decrease greenhouse gas emissions and strategies for carbon sequestraion have been found to be essential as species extinction has been found to be related to climate warming [4].

Assignment 1 in Psychology Research Method Example | Topics and Well Written Essays - 2000 words

1 in Psychology Research Method - Assignment Example The first group was handled daily from 3 to 14 weeks of age, the second from 7 to 14 weeks of age and the third received no handling from birth to 14 weeks. Different experimenters handled each kitten on different days. "Handling" was defined as an experimenter holding a kitten on his/her lap while petting it for 15 minutes. Friendliness was measured by how long each kitten stayed with the experimenter when not restrained, and by how long it took each kitten to reach the experimenter. Karsh found that the kittens handled from 3 to 14 weeks stayed longer with the experimenter and ran more quickly to the experimenter than kittens handled from 7 to 14 weeks. Also, kittens handled from 7 to 14 weeks were more "friendly" than kittens who received no handling at all. Karsh concluded that kittens should be handled as early as possible to ensure life-long friendliness towards humans. What are the possible confounds in Karsh’s experimental design: The possible confounds in Karsh’s experimental design are the way experimenters handled each kitten on different days. Each experimenter will hold a kitten on his/her lap while petting it differently for 15 minutes. The petting a kitten will be different for each experimenter and each kitten will feel it differently. This have affect on both handling and friendliness in cats. An investigator believed that sensory deprivation inhibits the intellectual development of animals. He ran an experiment to examine this thesis in the following way. He used two rats, each of which had just given birth to eight pups. One rat and her litter were placed in a large cage. This cage had ample space and lots of objects to explore. The baby rats in this cage breastfed off their mother. The second rat’s pups were separated from the mother, and each was placed in a separate cage. These cages were quite small, and the only objects they could see or hear were the four walls and the food and water

Being a Rich and Fabulous CEO Essay Example for Free

Being a Rich and Fabulous CEO Essay CIMB Wealth Advisors (CWA) was incorporated in 1990. Since then, they have becoming among the top ranking in the wealth management and financial service industry. It provides a complete financial system with comprehensive solutions for wealth management for their client. On June 6 2013, CWA team successfully carried out a career talk for the student of INTI International University College, Subang Jaya. Everyone can take part in this career talk especially to those who taking business course. The talk started at about 2:30pm with the master of ceremonies by one of our college student. She gave us a short background of the talk later. The MC then introduced the Vice president of CWA, John Lau. He started to explain to us the topic of the talk. The title of the talk was â€Å"Being a Rich and Fabulous CEO†. The purpose that having this talk with everyone is telling us the way and tips to become a successful CEO although just a normal business man. Firstly, he explain to us what’s CWA helping to us. He also let us know how much income that every level class of worker or manager earning every year. Beside that, he told us need to set a goal for our future. Instead, he let us know what attitude and personality that every successful person that must have. For example, do not order others people doing something else, but the best one is listens to the comment or feedback and do something on it. Every successful CEO or leader must listen to others in order to let other people to listen on you. Become a CEO was a dream of every human, but dream without action, dreams still remains dreams. The speech was finish in 35mins. After that, we having the â€Å"role playing game†. We separated to few small groups. The rules was create a new company with one CEO. CEO must be chosen in one of us inside the group. Then, we have to create a new plan for our company. Beside of that, the plan must be persuade the judges to sign up for our plan. The power of teamwork has shown when we giving our best idea to each other. The ability and the spirit of leadership are important for group or maybe a company. This talk help us a lot in what are the ways we need to do when we graduated and also planning our future from now on. There is no such thing as a free lunch, so we must start from the low.

Cadbury Company In Indian And International Market Marketing Essay

Cadbury Company In Indian And International Market Marketing Essay The main aim of this assignment is to analysing, describing, introducing about Cadbury company in Indian and international market as a leading chocolate brand but main focus on Indian market. This summary elaborate all about Cadburys marketing plans that how they design successful marketing. marketing strategy that they describe how maximize product manufacturing efficiency with minimization malfunctioning and what ideas behind developing market, media technology that describe why how important role in advertising, manufacturing process goods delivery, product promotion this impact regard with current and future marketing objective to create customer vale in the market. Cadbury company is second more demanding company of chocolate in the market. It has largest share price in Indian market that is near about 75 percent of total market share, which indicate customers attraction in its product which easily available in the market. The idea behind this situation is its affordable price of product with more customer satisfaction as compare with other competitor like AMUL, NESTLE etc., (kotler, 34 cadbury) Cadbury company has main objective to launch successful product in the market with specified time period. It apply effective marketing strategy to perform target objective plan, apart from this, it also apply ecommerce strategy for analyzing product performance growth or financial condition of the market. Cadbury company aware about marketing condition regarding their product and always try to give more quality product in the market and get more financial budget. Marketing strategy is very much related with marketing objective. Marketing strategy is basically describe logic (thinking) of manager by which company create and achieve customer and relationships respectively. This is very useful for achieving accomplish target market. Below are some marketing strategy points which is use by the Cadbury company; Cadbury is confectionaries company so its market segment basically realize on children, adult and on female population due to wide consumption source of chocolate. It has also target to expand market in rural areas. There are different types of customer and their different need. So Cadbury Company classified the customers need or requirement on the basis of different chocolate category like geographic ( moulded milk, wafer category) and demographic that is given below. Cadbury Company adopts innovative technology by customers, markets, and suppliers demand to unify and modified business and business strategy (it is planning by manager that can reduce complexity and make planning for future development) respectively. Technology implementations provide productivity increases during manufacturing with the help of innovative or modified instrumentation and machinery and also provide against malfunctioning. protect data against unsecure threat which can never accepted by Cadbury company, and more benefits to the Cadbury organisation in different area like create new product by customer demand and take more than acceptable benefits, Cadbury use reposition method to protect market share against competition. They use technology to provide cost reduction production by automation process with high accuracy and more perfection in quality product, and also use for innovative delivery that related with fast and time management delivery as per consumer demand. C adbury accept wide range of technology like PLC (programmable logic control), SCADA (supervisory control and data acquisition), and DCS (distributed control system) for minimization in malfunctioning during manufacturing of product this control system also provide successful and perfection rapper of the product. They also prefer technology that enable time to time information sharing with employee, improve communication between members, and all process should be easy to execute without taking any risk. Cadbury Company has wide range of information technology system by that they are able to keep all information about all loyal/ existing customers and all new customers. In Cadbury company media technology play very vital role for marketing communication by which they attempt to inform and persuade customer or consumers directly as well as indirectly about their products and brand with the help of media. In an indirect marketing Cadbury prefer word of mouth system in this way, people to people or customer to customer oral and written communication. In a direct marketing Cadbury prefer Personal selling system in this way, Cadbury representative make face to face interaction with one or more purchasers for the purpose of making presentation and procuring orders. Innovative Technological market system, Cadbury give first preference of this media technique for marketing advertisement that this direct marketing system to improve their marketing by use of electronic shopping, TV shopping, telephone, fax, e-mail or internet to communicate directly with solicit to his customer. Public relations and publicity system, Cadbury recommend this system to promote his particular products by the arrange of seminars, speeches, and banners decoration in famous stores or shops (super markets) and famous street etc. Cadbury company promote his particular brand product with the help of sponsors during special occasion or events like sports (cricket, football, etc.), entertainment (TV shows), festivals, etc. They also recommend promotion of his product by sales promotion like fair trade, demonstration, etc. So advertisement is main tools for Cadbury Company to promote his brand image to all over the world. Plan to expand business as in marketspace (digital i.e. shopping by internet) and also in marketplace (physical i.e. shopping in store). Generally their more concentration on e-commerce business regarding future marketing. E-commerce business is nothing but it is on-line market which are prefer by more urban area customers and sometime rural area customer also take advantage in this innovative marketing strategy, this is time saving strategy, this is more valuable because todays customer has no time for shopping, so this modern era is very effective. In this type of marketing there is no requiring more space and big office, only need for computers and internet connection. The main goal of this strategy is to provide enhance business marketing with customers valuable feedback. This marketing always cheaper than store market price. It always intend to care about customer satisfaction and there value of the money so they always keep focus and provide cost effective and benefit considerable product in the market. Cadbury company also offering exchange marketing strategy by that customer can get benefits with new product by exchange with old product, example old or expiry date chocolate replace with new fresh chocolate. Price reduction strategy without affecting quality is the main concern factor and that can be happen by the new offers, discount and implement nearest logistics and distribution centre. They has modified distribution centre with technological effect by that customer or logistics can communicate information about product go to the market easily without any barrier. The idea behind this communication is to provide chocolate more social cultural product in the market. Cadbury organisation has special team for market inspection that they always try to find weakness (linkage in packaging, numbers of bytes are broken, not able to stay long in outer environments) in the product and their remedies. So that customers get much more quality product from Cadbury company. The new ideas come through customer suggestion response in that they describe problems regarding product so that Cadbury Company gives first customer priority. Apart from customer suggestion Cadbury also follow opinion from scientist, media agencies, etc. New product (develop variety of different flavour chocolate) creation is one of the best strategy parts of Cadbury organisation as in the developing edge because new products create new market that allow to Cadbury company enter established strong market and provide cost reduction on new product. They have separate team work, which is only consider and search children demand and test because children like most chocolate. The future strategy against competitor is main aim of Cadbury company, to improve their performance better than other organisation by their perfection in quality product, reasonable price of the product, promotion as high as possible with technological innovative media, services that should never down in the future, response speed more higher than other company or organisation during goods delivery, high level of duties during any complain from customers. They strategy also aware about market share value that depend on separate area and they wish to increase market share value in future that are depend on urban and rural area where crowd, child young youth population is high. Generally these people recommend brand position with quality so Cadbury Company intend to expand brand position quality in the market with some offers gifting process. The above descriptions illustrate the future strategy and how effect improvement in future marketing operation profit of the Cadbury Company. The same time management also perform their role that check inner firm environment condition i.e. relation between employee or staff his working performance, focus on business strength, focus on product weakness, financial, share price and manufacturing condition and outer firm environment i.e. market condition, customer attraction, etc. indeed Cadburys management department duly concerned there place about chocolate in globally market place. They aim is to find opportunity in international market with above strategy through higher quality, better service, lower price, higher market share, continuous product variation improvement, regular product innovation, entering high growth markets and more customer expectation to make brand more demanded.